# Caramel-Filled Candies The New M&M's Flavor Swaps Peanuts for Caramel Filling By Katherine Pendrill | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-mms-flavor References: [brandeating](http://www.brandeating.com/2016/10/new-m-caramel-are-coming-next-year.html) & [fortune](http://fortune.com/2016/10/18/mms-caramel-mars/) While the new Boo-terscotch [M&M's](https://www.trendhunter.com/trends/mms-caramel-cold-brew) may be dominating the Halloween season, the candy company already has a new M&M's flavor up its sleeve for the post-Halloween festivities. According to recent reports the new M&M's flavor will swap out the iconic peanut center for a [soft caramel center](https://www.trendhunter.com/trends/milk-chocolate-with-caramel). This means that the new M&M's Caramel candies will feature the same chocolate candy shell, but with a gooey caramel filling in the middle. The candies will also come in a special blue bag to set them apart from the traditional Peanut and Chocolate varieties. Set to arrive on store shelves in late May of 2017, the caramel-filled candies will give those with a sweet tooth a whole new way to enjoy M&M's. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Caramel-filled Candies:** There is a growing trend of swapping out traditional candy fillings for caramel, providing a gooey and indulgent taste experience. - **Flavor Innovation in Confectionery:** Candy companies are constantly exploring new flavors and fillings, pushing the boundaries of traditional confectionery offerings. - **Seasonal Candy Offerings:** Candy companies are releasing seasonal limited edition flavors to cater to consumers' changing tastes and preferences throughout the year. ### Who This Affects Most - **Confectionery:** The confectionery industry can capitalize on the trend of caramel-filled candies by developing innovative flavors and fillings to attract consumers. - **Food Manufacturing:** Food manufacturing companies can invest in research and development to create new and exciting flavor combinations for confectionery products, such as caramel-filled candies. - **Retail:** Retailers can leverage the trend of seasonal limited edition candies by strategically aligning their product offerings with specific celebrations and holidays, driving sales and customer engagement. ## Related on Trend Hunter - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Summery Creamsicle-Flavored Candies](https://www.trendhunter.com/trends/orange-vanilla-creme.md)