# Mexican-Made RTD Debuts Brown-Forman Brings New Mix Canned Cocktails to U.S. Shelves By Kanesa D | Published 2025-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-mix References: [brown-forman](https://www.brown-forman.com/brand/ready-drink-rtd)  New [Mix](https://www.trendhunter.com/trends/fave-organic-drink-mix-sticks), Mexico’s best-selling [ready-to-drink cocktail](https://www.trendhunter.com/trends/johnny-tejas) brand, is officially making its U.S. debut. Crafted with 100% El Jimador® Blanco Tequila and blended with fruit-forward liqueurs, New Mix delivers an authentic tequila experience in a convenient canned format. Positioned as “the real Mexican RTD,” the launch introduces two iconic flavors rooted in Mexican cocktail culture: Paloma and Cantarito. The Paloma features a balanced blend of tart grapefruit, smooth tequila, and a hint of sweetness from grapefruit liqueur and concentrate, while the Cantarito combines tequila with citrus liqueur and grapefruit for a fizzy, zesty finish that perfectly captures the essence of this traditional favorite. Each 355mL (12oz) can contains 5% ABV and is available in 4-packs for a suggested retail price of $10.99. The rollout begins this fall across California, Texas, Ohio, Illinois, Nevada, Arizona, New York, New Jersey, and Colorado. Image Credit: New Mix ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 90% | Activity: 87% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cultural Authencity in RTD Cocktails:** The incorporation of traditional Mexican flavors like Paloma and Cantarito in New Mix cocktails highlights a growing demand for culturally authentic ready-to-drink beverages. - **Premiumization of RTD Cocktails:** Using 100% El Jimador Blanco Tequila elevates the RTD offering, tapping into the trend of consumers seeking higher quality and premium ingredients in their ready-to-drink options. - **Convenient Craft Cocktails:** The launch of these ready-to-drink canned cocktails caters to the trend of consumers embracing the convenience of craft cocktail experiences in on-the-go formats. ### Where This Applies - **RTD Beverage Industry:** New Mix's entry into the U.S. market exemplifies the dynamic expansion and diversification of the ready-to-drink beverage industry, driven by international flavors and innovations. - **Alcohol and Spirits Industry:** The use of authentic tequila in New Mix cocktails represents a disruptive innovation within the alcoholic beverages sector focused on enhancing consumer experiences with unique spirits. - **Ethnic and Specialty Foods Industry:** With its focus on traditional Mexican flavors, New Mix aligns with the ethnic and specialty foods market trend that values authentic cultural culinary experiences. ## Related on Trend Hunter - [Cocktail-Inspired Tablescapes](https://www.trendhunter.com/trends/holiday-tablescape-kits.md) - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Nootropic-Packed Alcohol-Free Cocktails](https://www.trendhunter.com/trends/smiling-wolf-drinks.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Tartar Sauce-Inspired Martinis](https://www.trendhunter.com/trends/grey-goose-chip-shop.md) - [Festive Cognac Cocktails](https://www.trendhunter.com/trends/cognac-cocktails.md) - [Festive Cocktail Shelves](https://www.trendhunter.com/trends/ballz-on-the-wallz-kit.md) - [Whimsically Festive Menus](https://www.trendhunter.com/trends/limited-edition-holiday-menu.md) - [Cocktail-Inspired Cannabis Gummies](https://www.trendhunter.com/trends/emerald-hour-gummies.md)