# $1M Lamborghini Reventon Only 20 Made By Ben Preiss | Published 2007-09-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-million-dollar-lambo-reventon-revealed-at-frankfurt-motor-show References: [autocar](http://www.autocar.co.uk/News/NewsArticle/Lamborghini-Concepts/227676/) & [newlaunches](http://www.newlaunches.com/archives/lamborghini_reventon_revealed_at_the_frankfurt_auto_show.php) [Lamborghini](https://www.trendhunter.com/trends/revuelto) revealed its [hottest new ride](https://www.trendhunter.com/trends/koenigsegg-sadairs-spear), the Reventon, at the Frankfurt Auto Show. Only 20 were built and have already been bought, so if you're hoping to snag one, you're out of luck! "The virtual needle on that virtual speedometer moves from the number 0 to the number 62 in a scant 3.4 seconds and doesn't stop moving until it hits the number 211," [AutoCar](https://www.trendhunter.com/trends/vehicle-performance-data) blog reported. "Is the Reventon excessive? Yes, in every way. And if we had a million bucks to lay down on a car, we'd be looking to snag one, too." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Sports Cars:** Opportunities for luxury car manufacturers to innovate and appeal to the high-end market by creating limited edition vehicles with unique designs. - **Exclusivity:** Opportunities for businesses to create exclusive products with limited availability to appeal to high-end consumers. - **Performance Metrics:** Opportunities for the development of vehicles with advanced performance metrics to appeal to car enthusiasts and tech-savvy consumers. ### Who This Affects Most - **Automobile Manufacturing:** Opportunities for luxury car manufacturers to produce high-end limited edition vehicles to appeal to wealthy consumers. - **Retail:** Opportunities for luxury retailers to sell exclusive high-end products with limited availability to appeal to high-end consumers. - **Technology:** Opportunities for the development of advanced performance metrics for use in luxury cars and other high-end vehicles. ## Related on Trend Hunter - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [All-Electric Luxury Cars](https://www.trendhunter.com/trends/allelectric-luxury-car.md) - [Reimagined Road-Legal Supercars](https://www.trendhunter.com/trends/roadlegal-supercar.md) - [Speedy 3D-Printed Hypercars](https://www.trendhunter.com/trends/21c-v-max.md) - [Entry-Level V10-Equipped Supercars](https://www.trendhunter.com/trends/lamborghini-huracn-tecnica.md)