# Monetized Business Stories The New MikMak Campaign Allows Users to Buy Items Via Social Stories By Riley von Niessen | Published 2017-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-mikmak References: [techcrunch](https://techcrunch.com/2017/04/25/mikmak-is-using-mini-infomercials-to-help-retailers-turn-their-stories-into-sales/) & [youtube](https://www.youtube.com/watch?v=V4E1Rvb_xQE) Recently, a new MikMak campaign was created to help retailers take advantage of the story features that are available on [Instagram](https://www.trendhunter.com/trends/amazon-inspire) and [Snapchat](https://www.trendhunter.com/trends/dress-up). Unlike others who have been using the social apps to their advantage by prompting users to swipe up if they'd like to be redirected to a purchasing page, the new MikMak campaign takes advantage of a product called Attach. As the CEO of MikMak claims, consumers who have to swipe up on stories to buy are less likely to stay on a purchasing page, as they generally look at stories for entertainment purposes. By adapting this feature to allow consumers to swipe up to access catchy infomercials instead, the new MikMak Attach campaign ensures that they're entertained while also giving them the opportunity to conveniently purchase products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Use of Story Features:** The trend of using story features on social media platforms like Instagram and Snapchat to engage consumers and drive sales. - **Redirecting Swipe Up to Infomercials:** The trend of redirecting swipe up actions on stories to access catchy infomercials that entertain consumers while providing an opportunity to make convenient purchases. - **Enhancing Purchase Experience:** The trend of finding innovative ways to enhance the purchase experience through engaging content and seamless transactions on social media platforms. ### Where This Applies - **E-commerce:** The e-commerce industry can leverage the use of story features and infomercials to create a more interactive and convenient shopping experience for customers. - **Digital Marketing:** The digital marketing industry can explore the opportunity of utilizing story features on social media to capture consumers' attention and drive conversions through entertaining infomercials. - **Advertising and Promotion:** The advertising and promotion industry can adopt the practice of redirecting swipe up actions to infomercials to create engaging content and increase conversions for brands and retailers. ## Related on Trend Hunter - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Interactive Growth Tools](https://www.trendhunter.com/trends/appstorys.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md)