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# Cyclonic Microwave Appliances
Panasonic's New Microwave Transmits Cyclonic Waves for Even Heat

By Vasiliki Marapas | Published 2015-01-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-microwave
References: [cnet](http://www.cnet.com/products/panasonic-genius-prestige-plus-microwave-with-cyclonic-wave-technology/) & [panasonic](http://www.panasonic.com/ca/home/)

Panasonic introduced its [new microwave](https://www.trendhunter.com/trends/ikea-gtebo-microwave-oven), the aptly-titled Genius Prestige Plus, at this year's [CES](https://www.trendhunter.com/trends/smart-done-simple) trade show.

The defining feature of this appliance is the "Cyclonic Wave Technology." The microwave's inverter rotates within the walls, broadcasting the cyclonic waves as your meal is cooking. This means that it's no longer solely up to the turntable to ensure that whatever's cooking is heated from all angles. Better yet, it means that the food will become more evenly heated throughout, meaning you won't have to pull your meal out, stir and reheat it several times.

The Genius Prestige offers other features, such as [preset buttons and customized reheating modes](https://www.trendhunter.com/trends/allinone-kitchen-appliances), all of which are accessible on the new and sophisticated touchscreen interface.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 43% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cyclonic Wave Technology:** The use of cyclonic waves in microwaves presents an opportunity for disruptive innovation in the appliance industry.
- **Even Heating Technology:** The development of technologies that ensure even heating in microwaves opens up opportunities for disruptive innovation in the culinary industry.
- **Sophisticated Touchscreen Interface:** The integration of advanced touchscreen interfaces in appliances offers opportunities for disruptive innovation in the consumer electronics industry.

### Industries Being Reshaped

- **Appliance Industry:** Incorporating cyclonic wave technology in microwaves can revolutionize the appliance industry by providing more efficient and effective cooking methods.
- **Culinary Industry:** Advancements in even heating technology in microwaves can disrupt the culinary industry by improving the quality of cooked food.
- **Consumer Electronics Industry:** The integration of sophisticated touchscreen interfaces in appliances presents disruptive innovation opportunities in the consumer electronics industry.

## Related on Trend Hunter

- [Oven-Like Microwave Cooking Containers](https://www.trendhunter.com/trends/rangemate.md)
- [Futuristic Kitchen Appliances](https://www.trendhunter.com/trends/the-on2cook.md)
- [Voice-Controlled Smart Microwaves](https://www.trendhunter.com/trends/panasonic-nnsv79ms.md)
- [Sliding Microwave Designs](https://www.trendhunter.com/trends/microwave-design.md)
- [Wave-Blocking Microwave Ovens](https://www.trendhunter.com/trends/winia-range-pop-microwave-oven.md)
- [Cooking Appliance Collaborations](https://www.trendhunter.com/trends/blue-apron-and-panasonic.md)
- [Space-Saving Multi-Ovens](https://www.trendhunter.com/trends/homechef-7in1-compact-oven.md)
- [Infrared Heating Lunchboxes](https://www.trendhunter.com/trends/heatwave-go-n01.md)
- [Three-in-One Microwave Cookers](https://www.trendhunter.com/trends/ikea-gtebo-microwave-oven.md)
