# Architecture-Inspired QSR Ads This New McDonald’s Campaign Encourages Eating at Home By Michael Hemsworth | Published 2023-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-mcdonalds-campaign References: [yankodesign](https://www.yankodesign.com/2023/12/16/mcdonalds-uses-iconic-brown-paper-bag-for-order-in-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=mcdonalds-uses-iconic-brown-paper-bag-for-order-in-campaign) & [makeriestudio](https://makeriestudio.com)  This new [McDonald’s](https://www.trendhunter.com/trends/mcdonalds-campaign-1) campaign has been created for the Norway market to encourage consumers to stay at home this winter, while still enjoying their favorite menu items. The ad features the brand's signature brown paper takeout bag reworked to resemble a house with the simple tagline, 'Order in.' This takes a very simple yet effective approach that was developed in response to the Norwegian market where [McDonald's](https://www.trendhunter.com/trends/mcdonalds-8) customers traditionally eat in the restaurant or in their car. The new McDonald’s campaign was created by Julie Wilkinson from the Makerie Studio and will be showcased by the brand's ad agency, [Nord DDB Oslo](https://www.trendhunter.com/trends/mcdonalds-night-posters), in several major cities in the country. The ad plays on cultural knowledge of the McDonald's branding and packaging in order to create a campaign that is both simple yet effective. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 76% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Stay-at-home Dining:** This new McDonald’s campaign encourages consumers to enjoy their favorite menu items at home. - **Architecture-inspired Ads:** The McDonald's ad features a reworked takeout bag resembling a house, capturing attention with a unique design. - **Market-specific Campaigns:** The campaign was developed in response to the Norwegian market where eating at the restaurant or in the car is common. ### Where This Applies - **Fast Food:** The McDonald's campaign targets the fast food industry, urging consumers to order in instead of dining out. - **Advertising:** The ad agency, Nord DDB Oslo, showcases the innovative McDonald's campaign in various major cities. - **Packaging:** The campaign uses the recognizable McDonald's takeout bag as inspiration, showcasing the potential for creative packaging design. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md)