# Mathematical Mugs Craig Damrauer Creates the 'New Math' Cup for Coffee-Lovers By Shelby Lee Walsh | Published 2009-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-math-mug References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/its_nice_that_shop) & [shop.itsnicethat](http://shop.itsnicethat.com/products/new-math-mug) I've never been one for math, but I love this 'New Math' mug from an artist and writer named Craig Damrauer. Instead of numbers, Damrauer uses words to add up wordy sums. For example: "Cold = Hot + Forgetting About Your Mug.” Seven years in the making, this 'New Math' mug is a hot way to store your [hot beverages](https://www.trendhunter.com/trends/temperature-control-smart-mug) -- and for only $7! What a steal! If there is one thing I love more than not doing math, it is [chai tea](https://www.trendhunter.com/trends/gptea-set) in a [witty cup](https://www.trendhunter.com/trends/mario-mug). Thanks Damrauer! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Word-based Math Equations:** Creating playful and innovative products that use words instead of numbers in mathematical equations. - **Humorous and Witty Mugs:** Designing mugs that feature playful and witty sayings that appeal to coffee and tea lovers. - **Affordable and Creative Home Goods:** Making affordable and creative home goods accessible to a wider audience ### Sectors Adopting This - **Home Goods:** Opportunities for home goods retailers to add creative and affordable products to their inventory - **Food and Beverage:** Collaborations between coffee shops and mug designers to offer witty and playful cups for customers to enjoy their drinks in - **Gift and Novelty:** Creating unique and affordable gift items that appeal to humor and creativity lovers. ## Related on Trend Hunter - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [AI-Enhanced Smart Mugs](https://www.trendhunter.com/trends/pixelmug.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Uniquely Shaped Drinkware](https://www.trendhunter.com/trends/heart-doublewall-latte-mugs.md) - [Algorithmic Ceramic Cups](https://www.trendhunter.com/trends/texture-ware.md) - [Ergonomic Hand-Warming Mugs](https://www.trendhunter.com/trends/the-hug-cup.md) - [Playful Coffee-Inspired Sculptures](https://www.trendhunter.com/trends/andrew-rae.md)