# QSR Mask Policies McDonald's Will Introduce a New Mask Policy to Protect Staff and Customers By Daniel Johnson | Published 2020-07-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-mask-policy References: [hypebeast](https://hypebeast.com/2020/7/mcdonalds-new-mask-policy-introduction-info) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html) [McDonald's](https://www.trendhunter.com/trends/menu-hacks) recently announced a new mask policy in order to keep it employees and staff safe during the pandemic. The new mask policy will be put in place on August 1st, and it will be extended to all of the brand's locations. the company also stated that approximately 80% of its locations are already required a face mask due to local regulations. The company also outlined plans if customers decline to wear a face mask, "In those situations where a customer declines to wear a face covering, we'll put in place additional procedures to take care of them in a friendly, expedited way." [McDonald's staff](https://www.trendhunter.com/trends/blink-and-mcdonalds) will also be trained on how to address the policy in a positive manner. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Mask Policies:** Disruptive innovation opportunity: Develop innovative and comfortable mask designs for customer and employee use. - **Pandemic Safety Measures:** Disruptive innovation opportunity: Create technology-driven solutions to enforce mask policies and maintain a safe environment. - **Customer Service Training:** Disruptive innovation opportunity: Develop virtual reality simulations and AI-powered tools for training staff in handling mask policy situations. ### Where This Applies - **Fast Food:** Disruptive innovation opportunity: Introduce contactless food ordering and delivery systems to enhance safety and convenience. - **Retail:** Disruptive innovation opportunity: Develop smart shopping systems with integrated mask detection and reminders for customers. - **Healthcare:** Disruptive innovation opportunity: Create advanced face mask technologies with built-in sensors to monitor air quality and filter efficiency. ## Related on Trend Hunter - [Customer-Suggested QSR Menu Items](https://www.trendhunter.com/trends/menu-hacks.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [QSR Spicy Menu Expansions](https://www.trendhunter.com/trends/snack-wrap-1.md) - [Ranch-Covered Chicken Burgers](https://www.trendhunter.com/trends/bacon-ranch-mccrispy.md) - [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md) - [QSR Donut Collaborations](https://www.trendhunter.com/trends/mcdonalds-6.md) - [Revived QSR Snack Wraps](https://www.trendhunter.com/trends/mcdonalds-snack-wrap.md)