# Pensive Mature Celeb Campaigns The New Marc Jacobs Beauty Stars Actress Jessica Lange By Farida Helmy | Published 2014-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-marc-jacobs-beauty References: [fashiongonerogue](http://www.fashiongonerogue.com/jessica-lange-marc-jacobs-beauty-campaign/) & [marcjacobsbeauty](http://marcjacobsbeauty.com/category/296) Looking chic and stunningly elegant, actress Jessica Lange is the face for the new [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) Beauty campaign. The 64-year-old Lange looks just as gorgeous in the new Marc Jacobs Beauty campaign as all the younger spokespersons before her. Taking over from pop princess [Miley Cyrus](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), the 'American Horror Story' star is giving Marc Jacobs a more diverse look and is bound to garner the label a whole new roster of sophisticated clients. Marc Jacobs has been working on adding more interesting people to its list of spokespersons -- the designer wants to expand his current branding strategies. The unexpected choice of a mature star like Lang makes things more interesting, especially in the beauty department which was always strongly leaning towards younger models and actresses. Photographed by David Sims, the beautiful Lang does a great job and looks broody and opulent for the shoot. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Mature Celeb Campaigns:** Opportunity for brands to embrace older celebrities as brand ambassadors to reach a more diverse audience. - **Diverse Branding Strategies:** Brands can expand their reach by featuring a range of spokespersons that challenge traditional beauty standards and appeal to a wider customer base. - **Shift Towards Age-inclusive Beauty:** Opportunity for the beauty industry to move away from youth-centric marketing and cater to the needs and desires of older consumers. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage mature celebrities to promote their products and capture a broader consumer demographic. - **Beauty:** Beauty brands can tap into the growing demand for age-inclusive products by featuring mature celebrities in their advertising campaigns. - **Marketing:** Marketing agencies can help brands develop diverse branding strategies that challenge norms and resonate with a wider range of consumers. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Gen X Beauty Brands](https://www.trendhunter.com/trends/molly-sims.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md)