# Single-Tone Purse Editorials The New Mansur Gavriel Collection Consists of Bright Red Looks By Riley von Niessen | Published 2017-02-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/new-mansur-gavriel References: [hypebae](https://hypebae.com/2017/2/mansur-gavriel-2017-spring-summer-campaign) & [mansurgavriel](https://www.mansurgavriel.com/) After hosting a successful pop-up shop in New York City that offered a series of [new Mansur Gavriel leather bags](https://www.trendhunter.com/trends/carry-bag) along with cakes and other baked goods from Italy, the designer label released a fresh capsule collection for Spring/Summer 2017. The apparel functions as the perfect backdrop for the brand's newer purses, which make use of its popular 'Bucket Bag' silhouette. Most are totally monochrome, however a few flaunt a [simple plaid pattern](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). Although the bags are incredibly simple, the structured build of each gives them a high-end aesthetic. This is enhanced by the brand's use of [premium leather](https://www.trendhunter.com/trends/rudsak-spring-collection) and shimmering gold accents as well. The bags, along with the apparel that's presented in the editorial, launched online on February 17th. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Monochrome Bag Collections:** Creating single-tone bag collections with premium materials and unique silhouettes can create a look of high-end luxury for a brand. - **Structured Bucket Bags:** Structured bucket bags offer both practicality and style, and can be created with unique features such as plaid patterns or shimmering gold accents. - **Pop-up Shop Events:** Offering exclusive products and experiences at pop-up shops can create hype and increase brand recognition. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can use the trend of structured, monochrome bucket bags to create unique collections that cater to a luxury audience. - **Event Planning:** Event planning companies can use the trend of pop-up shops to create unique brand experiences for clients. - **Leatherworking:** Leatherworking companies can focus on creating structured, high-quality bucket bags using unique materials and designs for the luxury market. ## Related on Trend Hunter - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Versatile Bucket Bag Capsules](https://www.trendhunter.com/trends/the-gabine-collection.md) - [Stunning Soft-Bag Collections](https://www.trendhunter.com/trends/softbag-collection.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Luxury Leather Bag Collections](https://www.trendhunter.com/trends/sonder-collection.md) - [Minimalist Italian Accessories](https://www.trendhunter.com/trends/the-ghiera-bag.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)