# Athletic Sweatproof Makeup HIIT Cosmetics is a New Makeup Line for Active Women By Michael Hemsworth | Published 2017-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-makeup-line References: [thegadgetflow](https://thegadgetflow.com/portfolio/active-lifestyle-makeup/) & [indiegogo](https://www.indiegogo.com/projects/hiit-cosmetics-new-makeup-line-for-active-women-fitness-beauty) Women who want to ensure that their makeup looks as good as possible at all times will be interest in HIIT Cosmetics, which is a new makeup line specially created for [active women](https://www.trendhunter.com/trends/gymcare-kit). The HIIT Cosmetics collection consists of a number of makeup products that are all [sweatproof](https://www.trendhunter.com/trends/fenty-beauty-you-mist) in order to make them suitable for use before you head out on a run or to the gym. The HIIT Cosmetics products will provide hours of coverage in order to ensure that you can go about your daily routine without having to worry that your makeup won't be able to keep up. The new makeup line offers a number of products and shades that are suitable for a variety of women, while all of the products aren't tested on animals. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Sweatproof Makeup:** Opportunity for cosmetics companies to develop makeup products that are specifically designed to withstand sweat during physical activities. - **Makeup for Active Women:** Growing demand for makeup products that cater to the needs of active women who want to maintain their appearance while engaging in physical activities. - **Animal-friendly Makeup:** Increasing preference for makeup products that are cruelty-free and not tested on animals. ### Industries Being Reshaped - **Cosmetics:** Cosmetics industry can launch innovative sweatproof makeup products to cater to the needs of active women. - **Fitness:** Fitness industry can collaborate with sweatproof makeup brands to offer comprehensive solutions for active women. - **Animal Testing Alternatives:** Research and development industry can explore and promote alternative methods to animal testing in the cosmetics industry. ## Related on Trend Hunter - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [High-Performance Beauty Lines](https://www.trendhunter.com/trends/varsity-beauty.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Sporty Wig Adhesives](https://www.trendhunter.com/trends/wonder-lace-bond-sport-edition.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md)