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# Elemental Electronics
DVice's Clever Predictions to Accompany Apple's New MacBook Air

By Amelia Roblin | Published 2010-10-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/new-macbook-air
References: [dvice](http://dvice.com/archives/2010/10/image-of-the-da-51.php#1) & [engadget](http://www.engadget.com/2010/10/19/apples-back-to-the-mac-event-is-tomorrow-at-1pm-et-10am-pt/)

The 'Back to the [Mac](https://www.trendhunter.com/trends/apple-mac-mini-concept)' event is approaching, and there are are whispers that [Apple](https://www.trendhunter.com/trends/macbook) might be publicizing plans for a new [MacBook Air](https://www.trendhunter.com/trends/sky-blue). These clever caricatures were made by DVice.com as playful predictions for Apple's next elemental electronics releases: the MacBook Fire, MacBook Water and the MacBook Earth.

Steve Jobs is always on the cutting-edge of electronic upgrades, so smaller, smarter and faster computers can be expected. Only time will tell what Apple has in store, but the new MacBook Air is sure to impress in the meantime.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 65% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Elemental Electronics:** Innovative designs infused with elements like Fire, Water, and Earth can allow for unique branding opportunities for electronic products.
- **Smarter and Faster Computers:** The demand for smaller and faster computers will continue to grow, and companies can differentiate themselves by enhancing processing capabilities on their devices.
- **Playful Predictions:** Creating playful and creative predictions for upcoming electronic releases can create buzz and anticipation for new products.

### Industries Being Reshaped

- **Electronics Manufacturing:** Electronics manufacturers can incorporate playful and creative designs to set themselves apart from competitors and capture more market share.
- **Branding and Marketing:** Branding and marketing companies can leverage the growing demand for creative and unique product designs to help electronic manufacturers improve their branding and product launches.
- **Consumer Electronics Retail:** As consumers continue to demand smaller and faster computers in unique packaging, consumer electronics retailers can both stock and highlight products that meet this demand.

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- [Featherlight Ultra-Thin Laptops](https://www.trendhunter.com/trends/macbook.md)
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