# Aggressively Upgraded SUVs The Startech Maserati Levante is a New Luxury SUV with Several Upgrades By Michael Hemsworth | Published 2017-03-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-luxury-suv References: [geeky-gadgets](http://www.geeky-gadgets.com/new-startech-maserati-levante-announced/) & [startech.de](http://www.startech.de/en/startech-fahrzeuge/maserati-levante/) It's undeniable that the demands of modern life make a sports car somewhat impractical for daily driving, so brands are responding with with designs like the Startech Maserati Levante [new luxury SUV design](https://www.trendhunter.com/trends/highperformance-luxury-suv). Aside from being larger and sturdier in frame, the Startech Maserati Levante is outfitted with [custom interiors](https://www.trendhunter.com/trends/lexani-motorcars), an [aggressive body kit](https://www.trendhunter.com/trends/bentley) and upgraded wheels. This makes it an ideal vehicle for getting around in style while still having ample space for the kids in the backseat. The new luxury SUV features aerodynamic enhancements that reduces lift on the front axle, while the vehicle is purported to have better handling at higher speeds. The Startech Maserati Levante is capable of being outfitted with carbon bodywork components that make the vehicle more sleek and visually striking in appearance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Aggressive Body Kits:** SUVs are being upgraded with custom body kits, presenting an opportunity for companies to innovate and offer unique designs. - **Luxury SUV Interiors:** There is a trend towards upgrading SUV interiors with high-end materials and customization options, creating opportunities for companies to cater to the demands of luxury-seeking customers. - **Aerodynamic Enhancements:** SUVs with improved aerodynamics are gaining popularity, opening up avenues for companies to develop innovative solutions that reduce drag and increase fuel efficiency. ### Who This Affects Most - **Automotive Customization:** The demand for upgraded SUVs with custom body kits and luxury interiors presents a disruptive innovation opportunity for the automotive customization industry. - **Luxury Interior Design:** The trend of luxury SUV interiors calls for innovative interior design solutions, creating a potential for disruption in the luxury interior design industry. - **Automotive Aerodynamics:** The rise in popularity of SUVs with aerodynamic enhancements creates a disruptive innovation opportunity for the automotive aerodynamics industry to develop innovative technologies and components. ## Related on Trend Hunter - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Premium Adventurous Racecar Concepts](https://www.trendhunter.com/trends/mc20-dakar-edition.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Sleek Racing-Inspired Super Cars](https://www.trendhunter.com/trends/maserati-mc20.md) - [Luxury SUV Teasers](https://www.trendhunter.com/trends/urus-evo.md) - [Utilitarian Luxury SUVs](https://www.trendhunter.com/trends/ineos-grenadier-series-ii-expedition.md) - [Masterfully Modified SUVs](https://www.trendhunter.com/trends/modified-suv.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md)