# Secret Menu Italian Sandwiches Potbelly's New Lucky 7 Sandwich Joins Its Underground Menu By Katherine Pendrill | Published 2023-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-lucky-7-sandwich References: [fastfoodpost](https://www.fastfoodpost.com/potbelly-adds-lucky-7-sandwich-to-underground-menu/)  If you're a fan of Potbelly's secret menu, you'll be thrilled to hear that the chain has just added a new Lucky 7 Sandwich. For those unfamiliar, Potbelly's Underground Menu is an exclusive menu that's only available through the Potbelly App. The new Lucky 7 Sandwich is the latest addition to the menu and features a whopping seven meats, all pulled from the brand’s Italian and A Wreck sandwiches. More specifically, the Lucky 7 sandwich features salami, old-world capicola, pepperoni, mortadella, and provolone cheese from the Italian sandwich, as well as Angus roast beef, turkey breast, and hickory-smoked ham from the A Wreck sandwich. Of course, just like its cousins, the new Lucky 7 Sandwich can only be ordered from the Potbelly App, starting on August 21, 2023 for just a limited time. Image Credit: Potbelly ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 15% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Secret Menu Items:** Potbelly's new Lucky 7 Sandwich adds to the chain's exclusive Underground Menu available only through the Potbelly App. - **Meat-centric Sandwiches:** The Lucky 7 Sandwich features a combination of seven meats from Potbelly's Italian and A Wreck sandwiches, offering a substantial and indulgent option for meat lovers. - **Digital Ordering Exclusivity:** Customers can only order the new Lucky 7 Sandwich through the Potbelly App, highlighting the growing trend of brands using digital platforms for exclusive items. ### Who This Affects Most - **Fast Casual Dining:** The addition of secret menu items like the Lucky 7 Sandwich taps into the consumer demand for unique and exclusive dining experiences in the fast-casual industry. - **Delicatessen:** The Lucky 7 Sandwich's selection of premium cold cuts and cheeses showcases the innovation and creativity within the delicatessen industry. - **Mobile Apps:** The Potbelly App's role in featuring the exclusive Underground Menu highlights the digitalization of the fast-food industry through mobile applications. ## Related on Trend Hunter - [Off-Menu Meatball Subs](https://www.trendhunter.com/trends/underground-menu.md) - [Mobile-Exclusive Ham Salads](https://www.trendhunter.com/trends/a-wreck-salad.md) - [Chicken Cordon Bleu Sandwiches](https://www.trendhunter.com/trends/chicken-cordon-bleu-sandwich.md) - [Mobile Exclusive Club Sandwiches](https://www.trendhunter.com/trends/clubby-sandwich.md) - [Hefty Pork Sandwiches](https://www.trendhunter.com/trends/potbelly-cubano.md) - [Competitive Sandwich Combo Meals](https://www.trendhunter.com/trends/sandwich-combo-deal.md) - [Cuban Pulled Pork Sandwiches](https://www.trendhunter.com/trends/the-cubano.md) - [Meaty Macaroni-Topped Sandwiches](https://www.trendhunter.com/trends/smokestack-pork-mac-sandwich.md) - [Spicy Appetizer Sandwiches](https://www.trendhunter.com/trends/potbelly-jalapeo-popper-chicken-sandwich.md)