# Couture Lipstick Collaborations This New L'Oréal Shade Was Made in Partnership with Balmain By Riley von Niessen | Published 2017-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-loral References: [popsugar](https://www.popsugar.com/beauty/LOreal-Paris-x-Balmain-Collection-43803213) & [instagram](https://www.instagram.com/p/BXDP9rxBknG/?taken-by=lorealmakeup) Recently, a few new [L'Oréal](https://www.trendhunter.com/trends/loral-paris-secured) lipstick shades were revealed in promotional images on [Instagram](https://www.trendhunter.com/trends/dolly-parton-2), which were accompanied with captions that state that they was made in partnership with [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain), a Parisian fashion house that's known for its statement designs. So far, only a few images have been released so far, meaning that the information surrounding the release is scarce for the time being. That said, the company has revealed that the new L'Oréal and Balmain lipsticks will be offered in a total of 12 matte shades, and that they'll officially released in the September of 2017. Although the lipsticks have a matte finish, they look to have a creamy texture that's both highly pigmented and easy to apply. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fashion-focused Collaborations:** Collaborations between cosmetics and fashion brands provide disruptive innovation opportunities to create unique and highly desirable products. - **Limited Edition Cosmetics:** The release of limited edition lipstick shades through partnerships enables companies to create exclusivity and generate consumer excitement. - **Matte Lipstick with Creamy Texture:** Developing matte finish lipsticks with a creamy texture offers a disruptive innovation opportunity to cater to consumer demand for both long-lasting and comfortable wear. ### Where This Applies - **Cosmetics:** The cosmetics industry can benefit from leveraging fashion collaborations to expand their product offerings and attract a wider customer base. - **Fashion:** Fashion brands have the opportunity to venture into the cosmetics industry through collaborations, enhancing their brand presence and revenue streams. - **Beauty Retail:** Beauty retailers can capitalize on limited edition cosmetics by creating exclusive partnerships and driving foot traffic to their stores. ## Related on Trend Hunter - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md)