# Seaside Non-Alcoholic Aperitifs New London Light's Midnight Sun Features Coastal Berries & Kelp By Laura McQuarrie | Published 2022-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-london-light References: [barmagazine](https://barmagazine.co.uk/sober-october-with-new-london-light/) & [salcombegin](https://www.salcombegin.com/new-london-light)  New London Light by [Salcombe Distilling Co.](https://www.trendhunter.com/trends/fever-tree-christmas-crackers) serves the [alcohol-free community](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) and beyond, especially those who may be trying non-alcoholic spirits for the first time during Sober October. Natural ingredients, no artificial flavors or added sugar power these pure beverages. New London Light offers three expressions (First Light, Aegean Sky and Midnight Sun) that can be enjoyed neat, with tonic or as part of a cocktail. With all of these options, New London Light proves that alcohol-free products no longer mean settling for second best. Midnight Sun is an elegant aperitif that takes cues from the Nordic coast with notes of elderflower, fresh pine, berry flavors and herbaceous dill. This [non-alcoholic aperitif](https://www.trendhunter.com/trends/wilderton-aperitivo) is ready to be made into a refreshing Midnight Sun & Tonic for a fresh new perspective on favorite flavors. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 69% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverages:** The trend of non-alcoholic beverages is catching up, and introducing product lines for the non-alcoholic community can potentially disrupt the market. - **Natural and Organic Products:** The demand for natural and organic products is increasing, creating an opportunity to develop flavors and ingredients that are 100% natural and organic. - **Alcohol-free Spirits:** Creating alcohol-free spirits that are comparable to their alcoholic counterparts can disrupt the alcohol industry. ### Sectors Adopting This - **Beverage Industry:** Introducing alcohol-free beverages can disrupt the beverage industry, as this is a vast market that can be catered to. - **Food Industry:** Collaborating with food industry professionals to create organic and natural flavors can lead to organic beverage options as well. - **Hospitality Industry:** Introducing alcohol-free options to the hospitality industry can provide patrons with a wider range of options, potentially increasing customer satisfaction and retention. ## Related on Trend Hunter - [Coastal-Inspired Alcohol-Free Spirits](https://www.trendhunter.com/trends/pentire-coastal-spritz.md) - [Outdoor-Inspired Non-Alc Spirits](https://www.trendhunter.com/trends/pentire.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Sunny Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/figlia-sole.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md)