# 90s Notebook-Themed Eye Shadows These New Lisa Frank Eye Shadows Come in Retro Containers By Riley von Niessen | Published 2017-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-lisa-frank References: [popsugar](https://www.popsugar.com/beauty/Lisa-Frank-Glamour-Dolls-Eye-Shadows-43610868) & [twitter](https://twitter.com/GlamourDollss/status/871881018625732608?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.popsugar.com%2Fbeauty%2FLisa-Frank-Glamour-Dolls-Eye-Shadows-43610868) Just recently, Glamour Dolls Makeup shared the news of a series of new Lisa Frank eye shadows, which are packaged individually to ensure that consumers don't end up with any wasted product. As the formula is [buttery and easy to blend](https://www.trendhunter.com/trends/beauty-bento), the highly pigmented eye shadows are perfect to use on their own, or in a look that makes use of multiple different shades. Like many of the brand's other products, the new Lisa Frank eye shadows make use of colorful packaging that gives them a youthful and nostalgic aesthetic. As POPSUGAR Beauty speculates, the exteriors of the eye shadows look similar to the notebooks most teen girls journaled in throughout the 1990s, with [hearts and playful kiss prints](https://www.trendhunter.com/trends/heart-to-get-valentines-day) decorating them. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-inspired Packaging:** Brands can tap into consumers' nostalgia by using retro themes and designs in their packaging, creating a sense of familiarity and emotional connection. - **Highly Pigmented Eye Shadows:** Creating eye shadows with intense pigmentation allows for bold and vibrant makeup looks, appealing to customers who seek vibrant and statement-making cosmetics. - **Individual Packaging Innovation:** Developing individual packaging for eye shadows helps reduce product waste and provides convenience for consumers who want to mix and match shades without worrying about excess product. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty brands can leverage the trend of nostalgia-inspired packaging and highly pigmented eye shadows to create innovative and captivating cosmetic products. - **Packaging and Printing:** Companies in the packaging and printing industry can explore opportunities in creating customized, nostalgic-themed packaging for beauty and cosmetic brands. - **Sustainable Beauty:** Innovations in individual packaging for eye shadows can contribute to the sustainable beauty movement by reducing product waste and promoting eco-friendly practices. ## Related on Trend Hunter - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Psychedelic Limited Edition Blenders](https://www.trendhunter.com/trends/lisa-frank-blender.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md)