# Vivid Snakeskin Surf Apparel The New Life’s a Beach Collection Boasts Bold Patterns and Colorways By Riley von Niessen | Published 2018-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-lifes-a-beach References: [hypebeast](https://hypebeast.com/2018/2/lifes-a-beach-spring-summer-2018-lookbook) & [lifesabeachbrand](https://lifesabeachbrand.com/) In time for the spring of 2018, a new Life's a Beach collection was revealed, along with a stylized lookbook that shows how some of the [brightly colored garments](https://www.trendhunter.com/trends/ski-collection-1) can be paired with one another. In the lookbook, images show models either individually or in pairs, sometimes with a standard hotel room functioning as their backdrop, or with minimalist staircases and balconies that look over the city. Many of the pieces that are featured boast [statement snakeskin patterns](https://www.trendhunter.com/trends/year-of-the-snake-collection-1), while others feature rows of flames, small embroidery embellishments, or all-over graphic art. The laidback feel of the casual images that comprise the lookbook play to the style of the apparel that they present, with the [surfer-inspired looks](https://www.trendhunter.com/trends/vans-x-queer-surf) presented in a versatile way that speaks to those who would purchase it. Image Credit: HYPEBEAST ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Patterns in Apparel:** Opportunity for brands to innovate with unique and eye-catching patterns in clothing. - **Surfer-inspired Fashion:** Potential to disrupt the fashion industry with laid-back, casual surfer-inspired looks. - **Graphic Art in Clothing:** Opportunity to incorporate all-over graphic art into clothing designs for a statement-making look. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend of bold patterns and surfer-inspired fashion to attract customers. - **Apparel Manufacturing:** Manufacturers can explore new production techniques to incorporate graphic art and unique patterns into clothing. - **Retail:** Retailers can curate collections that feature surfer-inspired fashion and bold patterned apparel to meet consumer demand. ## Related on Trend Hunter - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md)