# Co-Branded Trucker Jackets This New Levi's & UNDERCOVER Series Tributes a Style's 50th Anniversary By Riley von Niessen | Published 2016-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-levis References: [hypebeast](http://hypebeast.com/2016/11/undercover-levis-50-year-trucker-jacket-anniversary) & [intelligencemagazine](http://www.intelligencemagazine.com/news/2016/11/28/levis-x-undercover-at-the-parking-ginza) In 2017, the iconic 'Trucker Jacket' will celebrate its 50th year -- which is what prompted this new [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) and UNDERCOVER collaborative series. Staying true to the original's [classic silhouette](https://www.trendhunter.com/trends/levis-and-jjjjound), the updated versions adapt it with unique inclusions, such as a cozy shearling lining, patches, ribbon, camouflage elements and much more. Although some of these styles function as great statement pieces, with clear punk-inspired aesthetics, a selection of them are a little more minimal. As the patches and ribbons are offered separately, those who attend the pop-up will be able to customize the denim however they like. In order to give the new Levi's and UNDERCOVER trucker jackets more exclusivity, they'll be sold for a limited time only at the pop-up in Tokyo, Japan. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Co-branded Trucker Jackets:** Opportunity for fashion brands to collaborate on limited edition jacket collections. - **Customizable Denim:** Growing demand for personalized denim products allows brands to offer customization options. - **Limited Edition Pop-up Stores:** Pop-up stores create exclusive shopping experiences and generate buzz for brands. ### Industries Being Reshaped - **Fashion Retail:** Fashion brands can leverage co-branding partnerships and limited edition releases to attract customers. - **Textile Manufacturing:** Customizable denim products require innovative manufacturing processes to accommodate personalization options. - **Event Management:** Pop-up stores require expertise in setting up temporary retail spaces and organizing exclusive events. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Collaborative Technical Apparel Capsule](https://www.trendhunter.com/trends/undercover-and-the-north-face.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md)