# Gibberish-Themed Campaign Videos The New Lanvin Campaign Video is Narrated by Jumbled Thoughts By Jen Chae | Published 2013-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-lanvin References: [youtube](http://www.youtube.com/watch?feature=player_embedded&v=aWTiwybo92I) The new Lanvin F/W 2013-2014 campaign video is in no way predictable. Narrated by a series of jumbled thoughts from very different people, the ad jumps from one topic to another in a matter of milliseconds. The ad is interesting because there is absolutely no interactive dialogue -- every scene features only one model who is thinking to him or herself. We all think to ourselves and Lanvin artistically presents some [interesting unspoken thoughts](https://www.trendhunter.com/trends/adidas-originals-new-campaign) through this video. The [ad campaign is visually stirring](https://www.trendhunter.com/trends/asos-inspired-by) because its scenes juxtapose very different individuals with noticeably different styles. Cutting from one shot to another at a rapid pace, the video is hard to keep up -- one moment we see a woman dynamically posing and the next, a man petting a rabbit. By confusing our senses through both the visuals and narrative, this Lanvin ad exudes a spontaneous aura. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Jumbled Thoughts:** Opportunity for brands to create disruptive advertising campaigns that engage viewers through unconventional and unpredictable storytelling. - **Unspoken Thoughts:** Potential for brands to convey emotions, ideas, and messages without explicit dialogue, allowing for creative and artistic expression in advertising. - **Spontaneous Aura:** Possibility for brands to evoke a sense of unpredictability and excitement through fast-paced visuals and non-linear narratives in their ad campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore innovative ways to captivate audiences and create a unique brand identity through unconventional and visually stimulating ad campaigns. - **Advertising:** Opportunity for advertising agencies to push the boundaries of traditional storytelling and engage viewers on a deeper level by leveraging jumbled and unspoken thoughts in their campaigns. - **Marketing:** Brands can differentiate themselves in the market by embracing spontaneity and using fast-paced visuals and unconventional narratives to create memorable and impactful marketing campaigns. ## Related on Trend Hunter - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)