# Sustainable Mainstream Candy Bars This New KitKat Bar is Made with Sustainably Sourced Cocoa By Michael Hemsworth | Published 2024-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-kitkat-bar References: [foodbev](https://www.foodbev.com/news/kitkat-launches-ethically-sourced-chocolate-bar/) & [nestle](https://www.nestle.com)  This new [KitKat](https://www.trendhunter.com/trends/kitkat-sharing-bars) bar has been introduced by [Nestlé](https://www.trendhunter.com/trends/kitkat-nescaf) as a sustainable treat within its income accelerator program that aims to connect farmers together and also raise awareness related to cocoa sustainability. The bar is crafted with sustainably sourced cocoa and boasts the same delicious taste as the original to make it a clear winner for new or existing fans of the brand to pick up. The bar comes as part of a larger shift that will see the brand using segregated cocoa butter across all its [KitKat chocolate](https://www.trendhunter.com/trends/kit-kat-logo) in Europe by mid-2024. Head of Confectionery and Ice Cream for Nestlé Corinne Gabler spoke on the new KitKat bar saying, "KitKat has consistently embraced innovation, centred around its iconic ‘Have a break, Have a KitKat.’ Today, this innovation is brought to life through the Breaks for Good initiative that puts cocoa farmers at the centre of our product through our income accelerator programme. We couldn’t think of a better brand than KitKat to represent our efforts to create a meaningful impact in cocoa communities.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 61% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Cocoa Sourcing:** The new KitKat bar showcases Nestlé's commitment to sourcing cocoa sustainably, highlighting a growing trend in the food industry. - **Income Accelerator Programs:** Nestlé's income accelerator program demonstrates a trend towards initiatives that empower and support farmers in cocoa communities. - **Segregated Cocoa Butter:** The shift towards using segregated cocoa butter in KitKat chocolates reflects an industry trend of prioritizing transparency and traceability in the supply chain. ### Industries Being Reshaped - **Confectionery:** The introduction of sustainable KitKat bars presents a disruptive innovation opportunity for confectionery companies to prioritize sustainable sourcing practices. - **Food:** The rising demand for sustainably sourced cocoa creates an opportunity for the food industry to develop and market more environmentally conscious products. - **Agriculture:** Nestlé's income accelerator program highlights a potential disruptive innovation opportunity in the agriculture industry by fostering partnerships and empowering farmers in cocoa communities. ## Related on Trend Hunter - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [Mini Chocolate Treat Ranges](https://www.trendhunter.com/trends/kitkat-minis.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md)