# Simplified Women's Streetwear The New KITH Women Collection Features Simple Colorways and Branding By Riley von Niessen | Published 2017-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-kith-women References: [highsnobiety](http://www.highsnobiety.com/2017/07/20/kith-women-summer-2017-drop-2/) & [kith](https://kith.com/?sdkjf) Recently, a new [KITH](https://www.trendhunter.com/trends/quiet-please-collection) Women's collection was revealed, making it the brand's second installment for the summer of 2017. As Highsnobiety reports, the collection will become available on Friday July 21st, when it will be at the brand's locations in Miami and Brooklyn. The small collection will also be available from the [brand's women's store](https://www.trendhunter.com/trends/kith-regent-street) on the following Monday. Consumers who don't have access to KITH's in-store locations will be able to find it online as well. Included in the new KITH Women's collection are a number of form-fitting tank tops and tees in muted pastel colorways and bold red and blacks, as well as a variety of accessories that feature the brand's motifs in a Gothic font. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Simplified Women's Streetwear:** Opportunity for brands to create simplified and minimalistic designs in women's streetwear. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the growing demand for simplified women's streetwear collections. - **E-commerce:** E-commerce platforms can benefit from the online availability of women's streetwear collections. - **Graphic Design:** Graphic designers can explore innovative ways to incorporate Gothic fonts in women's streetwear accessories. ## Related on Trend Hunter - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Venetian-Inspired Flagship Locations](https://www.trendhunter.com/trends/kith-3.md) - [Centennial Apparel Collections](https://www.trendhunter.com/trends/kith-new-york-rangers.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md)