# Cookie Brand Citrus Pies Crumbl's New Key Lime Pies Take the Brand Beyond Cookies By Katherine Pendrill | Published 2024-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-key-lime-pies References: [brandeating](https://www.brandeating.com/2024/03/crumbl-bakes-new-key-lime-pie-through-april-6-2024.html)  [Crumbl](https://www.trendhunter.com/trends/bite-sized-pie) may be best known for its cookies, but this spring you can expect to find new Key Lime Pies on the menu. Available alongside the cookie chain's rotating cookie menu, the new Key Lime Pie is a tasty break from tradition. Available as part of the menu for the week ending on April 6, 2024, the new Key Lime Pie pairs a fresh lime zest filling with a buttery graham cracker crust, and tops the whole thing off with a generous portion of whipped cream and a fresh lime slice. Alongside the new Key Lime Pies, Crumbl will also be serving up some of its classic cookie creations, including the Chocolate Cookies & Cream Cookie, the [Raspberry Butter Cake Cookie](https://www.trendhunter.com/trends/new-butter-cake), the Classic Pink Sugar Cookie, and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 13% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Key Lime Pies Expansion:** Opportunity for dessert brands to expand beyond traditional offerings with innovative pie creations like Crumbl's new Key Lime Pies. - **Rotating Menu Concepts:** Potential for food establishments to drive interest and engagement by introducing rotating menu concepts like Crumbl's weekly Key Lime Pie addition. - **Flavor Pairing Diversification:** Possibility for food businesses to explore diverse flavor pairings in products, such as combining fresh lime zest with a buttery graham cracker crust in desserts like Crumbl's Key Lime Pie. ### Sectors Adopting This - **Dessert Brands:** An opportunity for dessert brands to innovate and diversify their product offerings similar to Crumbl's expansion beyond cookies with Key Lime Pies. - **Food Establishments:** Potential for restaurants and bakeries to enhance customer experience and create buzz through rotating menu concepts as showcased by Crumbl's weekly menu changes. - **Food Product Development:** Room for exploration in food product development by experimenting with unique flavor combinations like the lime zest and graham cracker pairing seen in Crumbl's newest dessert creation. ## Related on Trend Hunter - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Caramelized Biscuit Pies](https://www.trendhunter.com/trends/crumbl-biscoff-pie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Premium Pie-Flavored Cookies](https://www.trendhunter.com/trends/french-silk-pie-cookie.md) - [Zesty Lemon Cheesecake Cookie](https://www.trendhunter.com/trends/lemon-cheesecake-cookie.md) - [Chilled Cake-Inspired Cookies](https://www.trendhunter.com/trends/boston-cream-pie-cookie.md)