# Gothic Beauty Branding The New Kat Von D 'Fetish' Collection Will Boast Statement Packaging By Riley von Niessen | Published 2017-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-kat-von-d References: [popsugar](https://www.popsugar.com/beauty/Kat-Von-D-Fetish-Makeup-Product-Artwork-44460779) & [katvondbeauty](http://www.katvondbeauty.com/) [Celebrity tattoo artist](https://www.trendhunter.com/trends/black-vinyl-lip-stain) and businesswoman Kat Von D has had a busy year, and it doesn't look like she'll be slowing down in 2018 either, with her brand revealing plans for a new Kat Von D collection that will be dubbed 'Fetish.' Although the collection is still in its early stages, Kat Von D has taken to [Instagram](https://www.trendhunter.com/trends/tattoo-collection) to share some images of what has gone into its visual development so far. In these images, large [Gothic style letting](https://www.trendhunter.com/trends/lip-embalms) is featured, which is used to spell out words like "Fetish" and "Crushes." Kat Von D explained a bit about the collection in her Instagram captions, stating "Instead of just pumping out products for the sake of making sales during seasons every year, I thought it would be better to release these special, one-off products that don't necessarily belong to a particular collection, and are just great products that stand alone on their own." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gothic Beauty:** Opportunity for cosmetic brands to tap into gothic style and appeal to alternative beauty consumers. - **Statement Packaging:** Disruptive packaging can help brands stand out and attract attention in a crowded market. - **One-off Products:** Limited edition or standalone products can create a sense of exclusivity and urgency for customers. ### Where This Applies - **Cosmetics:** Cosmetic brands can explore gothic beauty trends and experiment with statement packaging to differentiate their offerings. - **Design:** Design agencies can collaborate with cosmetic brands to create eye-catching packaging that reflects current trends and appeals to consumers. - **Retail:** Retailers can leverage limited edition or standalone products to create buzz and attract customers who want unique and exclusive offerings. ## Related on Trend Hunter - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md)