# Ultra-Pigmented Sparkly Lipsticks These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues By Riley von Niessen | Published 2017-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-kat-von-d-lipsticks References: [teenvogue](http://www.teenvogue.com/story/kat-von-d-teases-new-glitter-lipsticks) & [katvondbeauty](https://www.katvondbeauty.com/) After a trio of new Kat Von D lipsticks came out in varying shades of gray, and a dual-function 'Lolita' blush was released, the celebrity tattoo artist turned makeup entrepreneur unveiled 11 fresh shades of [sparkly lipsticks](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip) to pump up her fans' summer looks. Swatches of the different shades were first teased on [Instagram](https://www.trendhunter.com/trends/dolly-parton-2) by Von D's VP of product development, Nancy McGuire. In addition to yet another hue of gray, the sparkly collection includes a vivid yellow, red, and orange, as well as varying hues of purple and blue. As the swatches demonstrate, the new Kat Von D lipsticks are [highly pigmented](https://www.trendhunter.com/trends/reserve-lip-color) and carry enough shimmer to be seen a mile away. Due to this, the shades have a metallic finish to them that makes their wearer's lips pop. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sparkly Lipstick Trend:** The trend of ultra-pigmented and sparkly lipsticks offers a disruptive innovation opportunity in the beauty industry to create more bold and daring makeup products. - **Vibrant Lipstick Shades Trend:** The trend of bright, bold and unique lipstick hues offers an innovative opportunity in the beauty industry to create more daring lipsticks and explore different color combinations. - **Metallic Finish Trend:** The trend of metallic-finished lipsticks offers a disruptive innovation opportunity in the beauty industry to create more unique and eye-catching lipsticks with a futuristic touch. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry can benefit from the sparkly lipstick trend by investing in developing brighter, more vibrant, and unique lipstick shades, as well as formulating them with comfortable and long-wearing formulas. - **Fashion Industry:** The fashion industry can capitalize on the trend of high-pigment and bold lipstick hues by partnering with beauty brands to create makeup collections that complement their fashion lines and runway looks. - **Entertainment Industry:** The entertainment industry can leverage the trend of metallic-finished lipsticks by integrating them into costume and makeup designs for movies, TV shows, and music videos, creating futuristic, bold and unique looks for performers. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md)