# Cleaned-Up Rapper Sites A Much More Simple Look for the New Kanye West Site By Brian G Randles | Published 2010-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/new-kanye-west References: [highsnobiety](http://www.highsnobiety.com/news/2010/02/24/kanye-wests-new-blog-kanyewest-com/) & [kanyewest](http://www.kanyewest.com) Kanye West is known for his [artistic prowess](https://www.trendhunter.com/trends/kennedy-yanko), and also his untamed narcissism. Considering the whole Taylor Swift incident (and other random acts of Kanye), this writer believes that Mr. West is trying to [revamp his image](https://www.trendhunter.com/trends/the-brooklyn-museums) of being the self-proclaimed, all-knowing master of all that is art, music and pop-culture. The best way? Create a new Kanye West site which offers a clean, understated style and perhaps not fill it with too much off-the-cuff ramblings about the awesomeness of Yeezy. I am a huge fan of Kanye, cocky or not, but I think a new Kanye West is just what he needs... and we need. Who knows what will eventually make it on to the [new Kanye West site](http://www.kanyewest.com/), but for now I am hoping this is a step in a less-conceited, and even more artistically driven, direction for Ye. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Design:** The trend of minimalist design in digital platforms and branding can disrupt traditional flashy imagery and highlight simplicity and elegance. - **Rebranding:** The trend of rebranding and redesigning websites can help businesses reinvent their image and improve their online presence to better connect with consumers. - **Personal Branding:** The trend of personal branding can help celebrities and high-profile individuals express their unique identity and values, while connecting with their audience in a more authentic way. ### Who This Affects Most - **Digital Marketing:** The digital marketing industry can benefit from the trend of minimalist design and rebranding, as businesses seek to improve conversion rates and stand out in a crowded online space. - **Celebrity Branding:** The celebrity branding industry can leverage the trend of personal branding to help clients build their reputation and engage with fans in a more genuine and relatable way. - **Web Design:** The web design industry can innovate by offering creative solutions for minimalist design and rebranding, creating visually appealing and user-friendly websites that capture the essence of a brand's personality. ## Related on Trend Hunter - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Celebrity Crypto Debit Launches](https://www.trendhunter.com/trends/yzy-card.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Enhanced Brand Websites](https://www.trendhunter.com/trends/waring.md) - [Creative Premium Collaborative Initives](https://www.trendhunter.com/trends/engineered-by-balenciaga.md) - [Conceptual American Musician Vehicles](https://www.trendhunter.com/trends/donda-foam-vehicle.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md)