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# Simplistic Tropical Lookbooks
The New John Elliott Collection Was Presented in a Seasonal Fashion

By Riley von Niessen | Published 2017-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-john-elliott
References: [highsnobiety](http://www.highsnobiety.com/2017/01/28/john-elliott-ss17-delivery-1-lookbook/) & [store.unionlosangeles](https://store.unionlosangeles.com/collections/john-elliott/)

The new John Elliott collection, which was created for the Spring/Summer 2017 season, was presented with a stylized lookbook that likens the apparel to the warm weather that it's intended for.

Although the majority of the pieces are endlessly versatile in regards to how and where one may wear them, the simplistic and lightweight designs make them especially well-suited to warm weather. This is further enhanced by the new John Elliott collection's use of [pastels and bright hues of pink](https://www.trendhunter.com/trends/vowels-1), which are used on leather jackets, bombers and more.

In addition to these colorful pieces, the collection has plenty of [all-neutral looks](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) for those who appreciate a more subdued look. These are often featured in a monochrome fashion throughout the lookbook, with entire gray and black ensembles shown for a minimal look.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 90% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Versatile Warm Weather Apparel:** There is an opportunity to create a line of clothing that is versatile and lightweight, suitable for warm weather.
- **Colorful Leather Jackets:** Incorporating pastels and bright hues of pink into leather jackets presents an opportunity to create eye-catching outerwear pieces.
- **Monochrome Minimal Looks:** Designing all-neutral ensembles in a monochrome fashion allows for the creation of minimalistic looks.

### Industries Being Reshaped

- **Fashion:** The fashion industry can incorporate the trend of versatile warm weather apparel, creating clothing items suitable for various occasions and climates.
- **Leather Goods:** The leather goods industry can explore the opportunity of incorporating colorful pastel hues into leather jackets, attracting a wider range of customers.
- **Retail:** Retailers can cater to the trend of monochrome minimal looks by curating collections of all-neutral ensembles for their customers.

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