# Reduced Sugar Prepackaged Coffees The New Jimmy's Iced Coffee Contains Less Sugar Than Ever By Michael Hemsworth | Published 2018-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-jimmys-iced-coffee References: [conveniencestore](https://www.conveniencestore.co.uk/products/jimmys-iced-coffee-cuts-the-sugar/567412.article) & [jimmysicedcoffee](https://www.jimmysicedcoffee.com) A rising popularity of restrictive diets and the sugar tax in the UK have many consumers seeking out ways to cut their intake of the sweetener, which has brands responding like with the new [Jimmy's](https://www.trendhunter.com/trends/jimmys) Iced Coffee products. Featuring refreshed branding and reduced sugar across the entire range, the products consist of the 'Original,' 'Skinny' and 'Dairy Free,' which contain 35%, 33% and 67% less sugar, respectively. Each of the coffees are targeted at [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) who are looking to restrict their intake of empty calories, enjoy their favorite drinks on the go and support brands that are socially conscious. The new Jimmy's Iced Coffee products are each [Rainforest Alliance](https://www.trendhunter.com/trends/cookie-butter-iced-coffee)-certified, and are set to roll out starting in June at participating retailers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reduced Sugar Products:** There is an increasing demand for prepackaged products with reduced sugar content, creating opportunities for brands to innovate and develop new offerings. - **Healthy Beverage Alternatives:** Consumers, especially Millennials, are seeking out healthier alternatives to traditional sugary drinks, providing a space for innovative companies to create low-sugar, flavorful beverages. - **Socially Conscious Brands:** Consumers are becoming more conscious of their impact on the environment and are willing to support brands that prioritize sustainability, offering a chance for companies to differentiate themselves through their commitment to social responsibility. ### Where This Applies - **Food and Beverage:** The reduced sugar trend creates opportunities for food and beverage companies to develop and market healthier alternatives to traditional products. - **Packaging:** The demand for reduced sugar prepackaged coffees calls for innovative packaging solutions that maintain freshness and appeal to health-conscious consumers. - **Retail:** Retailers can capitalize on the reduced sugar trend by offering a wide selection of low-sugar products and promoting them as a healthier choice for consumers. ## Related on Trend Hunter - [Low-Cost Canned Cold Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-slimcan.md) - [Donut-Flavored Iced Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut.md) - [Coffee-Branded Chocolate Milks](https://www.trendhunter.com/trends/jimmys.md) - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md) - [Low-Sugar Cafe Drinks](https://www.trendhunter.com/trends/starbucks-frappuccino-caramel-no-added-sugar.md) - [Canned Collaboration Protein Coffees](https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee.md) - [Coffee Brand Chocolate Milks](https://www.trendhunter.com/trends/jimmys-iced-chocolate-milk.md) - [Zero-Sugar Espresso Drinks](https://www.trendhunter.com/trends/birdy.md) - [Creamy Coffee Treats](https://www.trendhunter.com/trends/skinnyccino-coffee-beverages.md)