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# Regionally Inspired Snack Varieties
These New Jacob’s Mini Cheddars Come in Three Flavors

By Michael Hemsworth | Published 2021-04-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/new-jacobs-mini-cheddars
References: [foodbev](https://www.foodbev.com/news/pladis-launches-regionally-inspired-mini-cheddar-range-in-uk/) & [pladisglobal](https://www.pladisglobal.com)

These new [Jacob’s](https://www.trendhunter.com/trends/jacobs-cheesy-specials) Mini Cheddars have been unveiled by Pladis as a lineup of snacks in the UK that will offer consumers with a number of regionally inspired options to pick up. The snacks include the Ploughman's Cheshire Cheese, Dragon's Breath Chills Cheddar and the Strathdon Blue Cheese, which spotlight [cheeses from England, Wales and Scotland](https://www.trendhunter.com/trends/pilgrims-choice-cheese), respectively. The snacks are being launched with a brand redesign that will be rolling out across the entire range of Mini Cheddars packaging.

Marketing Controller at [Pladis UK](https://www.trendhunter.com/trends/jacobs-snacks) & Ireland Christopher Owen spoke on the new Jacob’s Mini Cheddars saying, "By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste."

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 32% | Activity: 51% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Regionally-inspired Snacks:** The trend of creating snacks inspired by regional cuisine is growing, which presents an opportunity for food manufacturers to explore new flavor profiles and ingredients.
- **Brand Redesigns:** The trend of redesigning packaging for established products can help brands refresh their image and appeal to new audiences.
- **Baked with Real Cheese:** Consumers are showing a growing interest in snacks made with real, high-quality ingredients, which presents an opportunity for brands to market their products as healthier options.

### Industries Being Reshaped

- **Food Manufacturing:** Food manufacturers can capitalize on the trend of regionally-inspired snacks by creating new products that showcase unique flavors and ingredients.
- **Packaging Design:** As more brands redesign their packaging, the field of packaging design presents an opportunity for innovative design firms to step forward and offer their services.
- **Health Food:** The trend toward healthier snacking options opens up opportunities for brands to create products with real ingredients and market themselves as a more health-conscious option.

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