# Expertly Flavored Snack Chips These New Jackson's Sweet Potato Chips Come in Two Flavors By Michael Hemsworth | Published 2023-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-jacksons-sweet-potato-chips References: [snackandbakery](https://www.snackandbakery.com/articles/108686-jacksons-to-debut-farmhouse-ranch-sweet-potato-chips-revamp-spicy-salsa-verde) & [jacksonschips](https://jacksonschips.com/)  These new [Jackson's](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips) Sweet Potato Chips are being launched as an expansion of the brand's existing product portfolio to provide consumers with an artisanal way to indulge their craving for a crunchy snack. The new flavors include the creamy [Farmhouse Ranch](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips) and the piquant Spicy Salsa Verde, which are both made with sweet potatoes and premium oils. The snacks maintain bold flavor, but are also satiating thanks to their high-fiber ingredient, and are packed with nutrients, antioxidants and are non-GMO. Co-Founder and Innovation Lead Scott Reamer spoke on the new Jackson's Sweet Potato Chips flavors saying, "We have been on innovation overdrive in the kitchen, working to develop the perfect flavor combinations that marry the subtle earthiness of the sweet potato with various spices. We are thrilled to kick 2023 off with a bang by sharing these new bold flavors, the first of several we plan to launch in the year ahead.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 40% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisanal Snack Chips:** Opportunity for brands to focus on innovative flavors and high-quality ingredients to meet the demand for artisanal snack items. - **High-fiber Snacks:** Potential for brands to create satisfying and nutrient-packed snack options with a focus on high-fiber ingredients. - **Plant-based Snacks:** Opportunity for brands to offer plant-based snack options that are non-GMO and packed with nutrients and antioxidants, targeting health-conscious consumers. ### Who This Affects Most - **Packaged Food Industry:** Companies in the packaged food industry can capitalize on the trend for artisanal and healthy snack options by incorporating high-quality ingredients and innovative flavors in their products. - **Plant-based Food Industry:** Companies in the plant-based food industry can leverage the demand for non-GMO and nutrient-packed snacks to introduce new products and expand their product portfolios. - **Health Food Industry:** Opportunity for companies in the health food industry to offer satisfying and nutrient-rich snack options that cater to health-conscious consumers. ## Related on Trend Hunter - [Piquant Sweet Potato Chips](https://www.trendhunter.com/trends/spicy-jalapeo-sweet-potato-chips.md) - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md) - [Sweet Sugary Snack Chips](https://www.trendhunter.com/trends/jacksons-cinnamon-brown-sugar-sweet-potato-chips.md) - [Bold Avocado Oil-Fried Chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips.md) - [Veggie-Rich Stick-Style Snacks](https://www.trendhunter.com/trends/jacksons-super-veggie-straws.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Dressing-Inspired Potato Chips](https://www.trendhunter.com/trends/ranch-potato-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Wholesome Harvest Crisps](https://www.trendhunter.com/trends/pringles-harvest-blends.md)