# Minimalist Celebrity Fitness Apparel The New Ivy Park Collection from Beyoncé Features Clean Looks By Riley von Niessen | Published 2017-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-ivy-park References: [hypebae](https://hypebae.com/2017/6/beyonce-ivy-park-2017-pre-fall-lookbook) & [us.topshop](http://us.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=13052&catalogId=33060&geoip=noship) A new [Ivy Park](https://www.trendhunter.com/trends/adidas-and-ivy-park) collection was recently launched for the Pre-Fall season of 2017. The collection is supported with a lookbook that shows how some of the different styles can be paired together, with both [fashionable athleisure looks](https://www.trendhunter.com/trends/performance-in-the-city) spotlighted, in addition to more function-focused ensembles that are perfect to hit the gym in. As the activewear brand that was co-founded by Beyoncé was first introduced in the spring of 2016, the new Ivy Park 2017 collection marks its second release so far. Like the first collection, the pre-Fall one is full of subdued colorways that enable it to be mix and matched with ease. Consumers can access the new Ivy Park collection from retailers like Topshop. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Minimalist Fitness Apparel:** Opportunity to create more fashion-forward activewear that is both functional and aesthetically pleasing. - **Celebrity Lifestyle Brands:** Opportunity for creating a successful brand in the fitness industry through leveraging celebrity and personal branding. - **Athleisure Trend:** Opportunity for integrating style with comfort in the fashion industry. ### Industries Being Reshaped - **Fashion Industry:** Opportunity to incorporate functional activewear into traditional fashion retail outlets. - **Fitness Industry:** Opportunity to improve existing activewear with quality materials and fashionable designs. - **Celebrity Endorsement Industry:** Opportunity to collaborate with celebrities to create successful lifestyle brands in the fitness industry. ## Related on Trend Hunter - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Seasonal Activewear Drops](https://www.trendhunter.com/trends/set-actives-autumnwinter.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md)