# Perfectly Pleasurable Plaids The New ISAIA Collection is Rich in Tradition By John Ibbitson | Published 2011-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-isaia-collection References: [isaia.it](http://www.isaia.it/english.html) What do you get when you mix tartan with tarpon? A campaign for the new ISAIA collection, of course. The Neapolitan brand is well known for its modern take on [traditional menswear](https://www.trendhunter.com/trends/beams-plus-fw25). In its current offering, the label incorporates European heritage, utilizing classic plaid and wool materials, with [contemporary tailoring and vibrant color combinations](https://www.trendhunter.com/trends/graphpaper-ss26). Well suited for dapper looks, ISAIA’s signature style has its own roots embedded in history as well; the brand originated in Naples in the 1950’s. ISAIA is for men who want to be noticed for their fashion sense and who are not afraid to wear clothing as a form of self-expression. Yet, the brand is undeniably masculine, sometimes sporty and always refined. For men swimming in style, the new ISAIA collection is available in select locations in Europe and at participating [Harry Rosen](https://www.trendhunter.com/trends/harrys-body-wash-range) stores in Canada. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Traditional Heritage Fashion:** There is an opportunity for fashion brands to mix classic fabrics and patterns with modern designs to create a new wave of traditional heritage fashion. - **Colorful Tailored Menswear:** There is an opportunity for menswear brands to incorporate vibrant color combinations with classic tailoring for eye-catching and fashion-forward designs. - **Self-expressive Fashion:** There is an opportunity for fashion brands to cater to consumers who want to use clothing as a form of self-expression and create masculine, sporty and refined designs. ### Where This Applies - **Men's Fashion:** The men's fashion industry can benefit from incorporating traditional heritage fashion, colorful tailored designs, and self-expressive clothing options. - **Retail:** Retail industries can capitalize on the demand for traditional heritage fashion and colorful tailored designs by offering select brands and styles that cater to self-expressive consumers. - **Textile Manufacturing:** Textile manufacturing industries can explore sustainable and innovative ways to produce classic plaid and wool materials for use in modern fashion designs. ## Related on Trend Hunter - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)