# Supercharged Laptop Alternative Tablets The New iPad Air is Performance and Speed-Focused By Michael Hemsworth | Published 2019-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-ipad-air References: [thegadgetflow](https://thegadgetflow.com/portfolio/10-5-inch-ipad-air-with-a12-bionic-chip/) & [apple](https://www.apple.com/ipad-air) The new [iPad Air](https://www.trendhunter.com/trends/new-apple-ipad-air) has been unveiled by [Apple](https://www.trendhunter.com/trends/latest-ipad-air) as the optimal solution for consumers who are looking for a device that strikes a balance between performance and speed. Powered by the A12 Bionic Chip, the tablet has a 10.5 inch size and features a screen that supports the brand's True Tone technology that is reported to offer exceptional color vibrancy. The 20% increase in screen size works in tandem with this technology to provide users with an immersive experience regardless of whether they're getting work done or partaking in a [gaming session](https://www.trendhunter.com/trends/onexplayer-x1-air). The new iPad Air is also reported to have a 70% increase in the performance capabilities because of the aforementioned machine learning-enabled chip to make it ideal for digital professionals. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Performance-focused Tablets:** Tablets are being designed to offer a balance between performance and speed, with a focus on enhanced chip technology. - **Increased Screen Size and Color Vibrancy:** Tablets now boast larger screens and improved color vibrancy to provide an immersive experience for users. - **Personal Computing Alternatives:** Tablets are being positioned as viable alternatives to traditional personal computers, providing more portability and flexibility for users. ### Who This Affects Most - **Technology:** Companies in the technology industry have the opportunity to design and develop tablets with improved chip technology and enhanced screens for better user experiences. - **Gaming:** The increase in performance capabilities and immersive experience offered by tablets make them an ideal option for gaming companies and the mobile gaming industry. - **Professional Services:** Tablets with improved performance and versatility provide new opportunities for professionals in a variety of industries to work remotely or on-the-go. ## Related on Trend Hunter - [Highly Portable Productivity Tablets](https://www.trendhunter.com/trends/new-apple-ipad-air.md) - [Ultra-Portable Productivity Tablets](https://www.trendhunter.com/trends/latest-ipad-air.md) - [Elevated AI Performance Tablets](https://www.trendhunter.com/trends/apple-ipad-pro-with-the-m5.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Affordable New-Generation Tablets](https://www.trendhunter.com/trends/ipad-a16-bionic.md) - [Computer-Grade Processor Tablets](https://www.trendhunter.com/trends/nextgeneration-ipad-pro.md) - [AI-Enabled Mini Tablets](https://www.trendhunter.com/trends/seventhgeneration-ipad-mini.md) - [Hyper-Portable Productivity Laptops](https://www.trendhunter.com/trends/macbook-air-models.md) - [Ultra-Slim Powerful Laptops](https://www.trendhunter.com/trends/m2-macbook-air.md)