# Chinese Zodiac-Inspired Sneakers These New Instapumps from Reebok Tribute the Year of the Rooster By Riley von Niessen | Published 2017-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-instapump References: [hypebeast](http://hypebeast.com/2017/1/reebok-instapump-fury-chinese-new-year-rooster) & [reebok](http://www.reebok.ca/) With the end of January officially marking the year of the rooster according to the Chinese calendar, [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) is gearing up to tribute the occasion with a new [Instapump Fury](https://www.trendhunter.com/trends/instapump-fury-94) model. Unconventional in appearance, the cut-out sneakers feature a strange feather-like material throughout the upper. This is split up by leather that's a similar tone of egg-white. Although the majority of the new Instapumps carry this neutral hue, accents of deep purple complement the heel, where luxurious gold embroidery is also contained. To drive the rooster theme further, the brand includes a silhouette of the bird on a button that appears on the tongue of the sneakers. To match the [Lunar celebrations](https://www.trendhunter.com/trends/adidas-lunar-new-year), the new model will become available on January 18th from select retailers only. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chinese Zodiac-inspired Sneakers:** There is an opportunity for other brands to produce sneaker collections inspired by the Chinese zodiac, catering to a niche market. - **Unconventional Materials and Construction:** Innovative materials and construction methods can be used to create sneakers with unique and eye-catching appearances, setting them apart in a crowded market. - **Cultural Celebrations as Marketing Strategy:** Brands can leverage cultural celebrations such as Lunar New Year to create limited edition products that cater to consumers looking for something unique and exclusive. ### Where This Applies - **Fashion:** Fashion brands can use unconventional materials and cultural celebrations to create unique and exclusive products that resonate with consumers. - **Sports:** Sports brands can create limited edition sneakers based on cultural celebrations, allowing them to engage with a wider range of consumers beyond just athletes. - **Marketing and Advertising:** Marketing and advertising agencies can help brands leverage cultural celebrations to create campaigns that resonate with consumers and generate buzz around new products. ## Related on Trend Hunter - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Lunar New Year-Celebrating Shoes](https://www.trendhunter.com/trends/vibram-fivefingers-year-of-the-horse.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Illustrative Custom Sneakers](https://www.trendhunter.com/trends/lunar-new-year-sneaker.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Lunar New Year Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake.md)