# Hemp Cookie Ice Creams Van Leeuwen's New Ice Cream Flavor Combines Avocado, Oat Milk & Cookies By Laura McQuarrie | Published 2020-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-ice-cream-flavor References: [vegnews](https://vegnews.com/2020/7/van-leeuwen-debuts-vegan-hemp-cookie-and-avocado-ice-cream-at-los-angeles-scoop-shops) & [vanleeuwenicecream](https://vanleeuwenicecream.com/) A new ice cream flavor that's being served at [Van Leeuwen's](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products) Los Angeles locations takes inspiration from California itself and offers a unique fusion of ingredients. While ice cream lovers may be familiar with classic cookie varieties and products made with creamy milk alternatives or avocado bases, this one combines oat milk and avocado with hemp cookies. The vegan-friendly [Hemp Cookie](https://www.trendhunter.com/trends/coconut-milk-chocolate-bars) & Avocado flavor also includes a hint of lime and pieces of house-made hemp seed chocolate chip cookies. For a few years now, the brand has been making [vegan ice cream flavors](https://www.trendhunter.com/trends/pols-ice-cream), starting with coconut-based products in classic chocolate and vanilla flavors. Now, Van Leeuwen's innovative ice cream lineup is full of unique flavors and textures that promise to pique the curiosity of vegans and non-vegans alike. Image Credit: Van Leeuwen ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Ice Cream:** Disruptive Innovation Opportunity: Develop new and unique flavors and textures for vegan ice cream to cater to the growing vegan market segment. - **Alternative Milk:** Disruptive Innovation Opportunity: Explore innovative milk alternatives like oat milk to create dairy-free ice creams that appeal to health-conscious consumers. - **Hemp-infused Products:** Disruptive Innovation Opportunity: Incorporate hemp seeds and hemp cookies into various food and beverage products to tap into the emerging market demand for CBD and hemp-infused items. ### Sectors Adopting This - **Ice Cream Manufacturing:** Disruptive Innovation Opportunity: Introduce novel and unconventional ice cream flavors to capture consumers' attention and differentiate from traditional ice cream brands. - **Plant-based Food:** Disruptive Innovation Opportunity: Develop plant-based products that mimic the taste and texture of dairy-based food items while offering unique flavor combinations to attract both vegans and non-vegans. - **CBD and Hemp Industry:** Disruptive Innovation Opportunity: Create innovative CBD and hemp-infused food and beverage products, such as cookies and ice creams, to meet the increasing consumer demand for cannabis-related goods. ## Related on Trend Hunter - [Hemp-Based Ice Creams](https://www.trendhunter.com/trends/hemp-based-ice-cream.md) - [Cannabis-Infused Ice Cream](https://www.trendhunter.com/trends/emack-bolio.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Regenerative Ingredient Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md)