# Decadent Ice Cream Launches Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors By Grace Mahas | Published 2023-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-ice-cream-flavor-1 References: [prnewswire](https://www.prnewswire.com/news-releases/mars-kicks-off-2023-with-three-delicious-new-ice-cream-flavors-301720046.html)  With three new innovations, Mars is kicking off 2023 off on a sweet note for ice cream lovers everywhere. The new offerings include M&M's Cookies and Cream Ice Cream Cookie Sandwiches, DOVE [Mini Sticks](https://www.trendhunter.com/trends/vermont-smoke-cure1) Vanilla Ice Cream with Dark Chocolate and Almonds, and [TWIX Cookie](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie) Dough Ice Cream. Designed to satisfy every taste and inspire moments of everyday happiness, these new products offer an irresistible mix of flavor profiles. Ice Cream Marketing Director. "We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice Cream with some of our most iconic brands in the Mars portfolio like DOVE, [M&M'S](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich) and TWIX. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 87% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **New Ice Cream Flavors:** Mars is introducing three new and exciting flavors of ice cream. - **Branded Ice Cream Products:** Mars is leveraging their portfolio of brands to create new and delicious ice cream products. - **At-home Ice Cream Experience:** Mars is offering consumers a delicious at-home ice cream experience that can be enjoyed all year long. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can take advantage of the trend towards new and exciting ice cream flavors and branded products. - **Frozen Desserts:** The frozen dessert industry has an opportunity to innovate and create new ice cream products inspired by branded products. - **Packaged Food:** The packaged food industry can leverage the trend towards at-home eating experiences to create new and innovative ice cream products. ## Related on Trend Hunter - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md)