# Fast Food-Themed Fashion The New HUMAN MADE Collection Combines Workwear with Greasy Graphics By Riley von Niessen | Published 2016-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-human-made References: [hypebeast](http://hypebeast.com/2016/9/hbx-2016-fall-winter-human-made-new-arrivals) & [hbx](http://hbx.com/brands/human-made) HUMAN MADE, a label that was created from the combined creative efforts of [NIGO](https://www.trendhunter.com/trends/human-made-drop), the founder of [A Bathing Ape](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1) and Sk8thing, a renowned graphic designer, recently updated its offerings with a new HUMAN MADE selection. Designed for young males with an interest in vintage fashion, the Fall/Winter 2016 series, that's dubbed 'Season 12,' intermingles old workwear cuts with unique artwork -- giving the neutral mostly colorways more variance. Although many of the pieces in the new HUMAN MADE collection simply sport the label's name and logo, some of the others include [greasy graphic images of fast food](https://www.trendhunter.com/trends/clot-and-mcdonalds). Along with one that shows a slice of pizza with an angry pepperoni face, HUMAN MADE includes the words "FUTURISTIC TEENAGERS SLICE." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion:** Disruptive innovation opportunity: Integrate vintage fashion elements into modern clothing designs for a unique and nostalgic aesthetic. - **Graphic Artwork:** Disruptive innovation opportunity: Incorporate bold and unconventional graphics into fashion designs to attract a younger, trend-conscious audience. - **Fast Food Influence:** Disruptive innovation opportunity: Explore the intersection of food and fashion by incorporating fast food imagery into clothing designs, appealing to consumer's love for pop culture and nostalgia. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Combine traditional workwear cuts with contemporary fashion trends to create a new and distinctive clothing style. - **Graphic Design:** Disruptive innovation opportunity: Blur the lines between graphic design and fashion, creating clothing that doubles as wearable art pieces. - **Food and Beverage:** Disruptive innovation opportunity: Collaborate with fashion brands to create food-themed clothing and accessories, tapping into the growing demand for novelty fashion items. ## Related on Trend Hunter - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Japanese Culture-Inspired Homeware](https://www.trendhunter.com/trends/human-made1.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md)