# Spicy-sweet Chicken Sandwiches Bruxie's New Honey Hot Chicken Sandwich Brings the Heat & the Sweet By Katherine Pendrill | Published 2023-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich References: [restaurantnews](https://www.restaurantnews.com/bruxie-brings-the-sweet-heat-with-new-honey-hot-chicken-sandwich-030723/)  The growing Southern California-based fast casual concept, [Bruxie](https://www.trendhunter.com/trends/candy-cane-shake), recently announced the launch of an exciting menu addition: the new Honey Hot Chicken Sandwich. These days, nearly every [QSR](https://www.trendhunter.com/trends/wendys-hot-honey-chicken) chain offers a chicken sandwich of some kind and now Bruxie is offering its take on the popular dish. The new Honey Hot Chicken Sandwich features a crispy fried chicken fillet covered in Bruxie’s proprietary Honey Hot spice blend, and topped with homemade slaw, pickles, and creamy honey mustard sauce. The whole thing is served on a grilled brioche bun for just a touch of sweetness. As Kelly Mullarney, Bruxie’s Executive Chef, explains, "As [hot chicken grows in popularity](https://www.trendhunter.com/trends/kfc-8), we’ve seen a focus on ramping up the heat. we chose to focus on developing deep layers of flavor." The new Honey Hot Chicken Sandwich is available now from all Bruxie restaurants for a limited time. Image Credit: Bruxie ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 3% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Honey Hot Chicken Sandwiches:** Opportunity to develop proprietary spice blends to create unique and flavorful chicken sandwiches. - **Menu Innovation:** Potential to create new and exciting menu items to keep up with increasing demand and competition in the fast casual segment. - **Regional Cuisine:** Growing popularity of regional cuisines, such as hot chicken, presents an opportunity for restaurants to showcase unique flavor profiles and differentiate themselves from competitors. ### Where This Applies - **Fast Casual Restaurants:** As consumers seek out quality food options at affordable prices, fast casual restaurants can capitalize on the growing demand for unique and innovative dishes. - **Food Manufacturing:** Opportunity to create proprietary spice blends and food products to be used by restaurants looking to create unique menu items. - **Poultry Farming:** Increased demand for chicken sandwiches presents an opportunity for poultry farms to expand their production and offer value-added products to restaurants and consumers. ## Related on Trend Hunter - [Spiced Honey QSR Sandwiches](https://www.trendhunter.com/trends/wendys-hot-honey-chicken.md) - [Honeyed Chicken Filet Sandwiches](https://www.trendhunter.com/trends/new-hot-honey-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/honey-sriracha-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Habanero-Infused Chicken Meals](https://www.trendhunter.com/trends/hot-honey-chicken-sandwich.md) - [Saucy Buffalo Chicken Sandwiches](https://www.trendhunter.com/trends/crave-hot-dogs-bbq.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mccrispy-sandwich.md) - [Honeyed Spicy Chicken Sandwiches](https://www.trendhunter.com/trends/honey-stung-chicken-sandwich.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md)