# Modern Men's Rain Gear The New Hancock Collection Boasts Streamlined Styles and Functional Fabrics By Riley von Niessen | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-hancock References: [hypebeast](http://hypebeast.com/2017/1/hancock-2017-fall-winter-collection) & [intelligencemagazine](http://www.intelligencemagazine.com/news/2017/1/14/first-look-hancock-aw17) For those looking for [rain gear](https://www.trendhunter.com/trends/reigning-champ-goretex) that's easily worn with elegant ensembles, the new Hancock collection is sure to be of interest. Although the vast majority of the pieces are marked by neutral color palettes, there's a bright purple jacket in the mix for any looking to add a little more variance to their repertoire. The collared coat is covered by zigzagged stitching that goes down the entirety of the body and the sleeves. Also offered in the new Hancock collection are a variety of more simple silhouettes, including a [long navy jacket](https://www.trendhunter.com/trends/soeur-x-kway) with a short collar and a single button at the top, as well as a number of [hooded coats](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket) which come in both plain and patterned variations. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Streamlined Rain Gear:** Opportunity to innovate more minimalist designs for rain gear that can be easily worn with elegant ensembles. - **Functional Fabrics:** Innovation opportunity to create rain gear with better technology in its fabrics like waterproof, breathability and stretchability. - **Bright Accents:** Opportunity to innovate rain gear with brighter color palettes to add variety. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate the minimalist designs and use functional fabrics to create trendy rain gear. - **Outdoor Apparel:** Innovation opportunity for outdoor apparel industry to use the same functional fabrics in their own collections. - **Sporting Goods:** Sports equipment and apparel companies could use the functional fabrics and technology to create better rain gear for athletes. ## Related on Trend Hunter - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md)