# Rum-Infused Caramel Ice Creams This New Häagen-Dazs Flavor is Called 'Rum Vanilla Caramel Blondie' By Riley von Niessen | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-hagendazs References: [thekitchn](https://www.thekitchn.com/haagen-dazs-has-alcohol-infused-ice-cream-but-theres-a-catch-247857) & [haagen-dazs](https://www.haagen-dazs.ca/) Canadian consumers were recently graced with a new Häagen-Dazs flavor, which combines notes of vanilla and caramel with rum. In addition to these flavors, the ice cream comes with [chunks of blondie](https://www.trendhunter.com/trends/hagendazs-debuts), a brownie-like dessert that uses vanilla instead of cocoa. The new flavor is a part of a larger line called Häagen-Dazs Spirits, which also includes four other flavors called '[Whiskey Chocolate Truffle](https://www.trendhunter.com/trends/graeters-bourbon-ball),' 'Vodka Key Lime Pie,' 'Rum Ginger Cookie,' and 'Irish Cream Coffee & Biscotti.' All of the flavors are infused with real alcohol, however the ABV is less than 1%, making them safe to consume at any time. Although the new [Häagen-Dazs flavors](https://www.trendhunter.com/trends/new-haagen-dazs-products) are currently only available throughout Canada, they can be ordered online through Tipsy Scoop, or purchased at the brand's physical store in New York City. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alcohol-infused Ice Cream:** Opportunity to create new alcohol-infused ice cream flavors for a unique consumer experience - **Spirits in Food Products:** Opportunity to incorporate spirits into other food products, expanding beyond typical drinks and desserts - **Online Alcohol Sales:** Opportunity for online alcohol retailers to include alcohol-infused ice cream in their offerings ### Industries Being Reshaped - **Ice Cream and Frozen Dessert Industry:** Opportunity to create new and innovative flavors by infusing ice cream with alcohol - **Alcohol Industry:** Opportunity to expand product offerings and tap into a new market by collaborating with ice cream companies to create alcohol-infused products - **E-commerce Industry:** Opportunity for online retailers to capitalize on the trend of alcohol-infused ice cream and increase revenue by offering these products to consumers ## Related on Trend Hunter - [Dessert Coffee Ice Creams](https://www.trendhunter.com/trends/salted-caramel-cappuccino-ice-cream.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Boozy Blackened Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-kraken-ship-wrecked.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Caramel Cream Liqueurs](https://www.trendhunter.com/trends/caramel-swirl-cream-liqueur.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md)