# All-Black Designer Fashion Campaigns The New Gucci Pre-Fall Campaign Featured an All-Black Cast By Riley von Niessen | Published 2017-04-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/new-gucci References: [nylon](http://www.nylon.com/articles/gucci-pre-fall-2017-all-black-casting) & [gucci](http://gucci.com/) The new [Gucci](https://www.trendhunter.com/trends/springsummer-2024) campaign, which was devised to promote the [luxury fashion brand's 2017 Pre-Fall collection](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), was recently launched. In an effort to make a statement against the often non-inclusive industry, Gucci decided to only celebrate black muses in its shots. Reportedly, the new Gucci campaign was inspired by a Malian artist named Malick Sidibe, "who documented young nightlife in his town of Bamako in West Africa." In addition, the campaign drew from the 'Made You Look' exhibition in London, "which centered around [black masculinity and dandyism](https://www.trendhunter.com/trends/afrofuturism-1)." The luxury fashion brand explained its campaign in more detail by saying, "This season’s Gucci advertising campaign is an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art, and dance." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 71% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Fashion Campaigns:** Fashion brands can embrace diversity by featuring campaigns that celebrate people of all backgrounds, challenging industry norms. - **Inspiration From African Art:** Drawing inspiration from African artists and cultures can lead to unique and impactful fashion campaigns that resonate with a wider audience. - **Exploring Gender Identity:** Fashion brands like Gucci can disrupt the industry by promoting campaigns that explore and challenge traditional gender norms. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands can adopt more inclusive and diverse campaigns to cater to a wider customer base and drive brand loyalty. - **Art and Fashion Collaboration:** The collaboration between fashion and art can create powerful campaigns that spark conversation and push boundaries. - **Societal Conventions and Fashion:** By challenging societal conventions through fashion campaigns, brands can make a bold statement and connect with socially conscious consumers. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)