# Luxe Logo-Focused Swimsuits This New Gucci Swimsuit Comes in a Crimson Red and White Colorway By Riley von Niessen | Published 2018-04-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/new-gucci-swimsuit References: [hypebae](https://hypebae.com/2018/4/gucci-retro-logo-bodysuit-red) & [brownsfashion](https://www.brownsfashion.com/ca/shopping/interlocking-logo-print-swimsuit-12807084) After launching a new [Gucci](https://www.trendhunter.com/trends/colorful-lifestyle-collection) swimsuit design in an orange colorway just a couple of weeks ago, the Italian luxury label is back with an update to the design, with the same interlocking logo suit boasting a bold crimson red and white colorway. The [one-piece swimsuit](https://www.trendhunter.com/trends/onewith-x-claire-buckley) has a plunging neckline that has a soft V cut, and a fully covered back that makes it comfortable to wear on the beach, or as a statement one-piece under a skirt, jeans, or a pair of shorts. The label's interlocking logo is at the focus of the front of the swimsuit, with its name featured just above it in classic lettering. Made from a soft quick-drying material, the new Gucci swimsuit is as functional as it is fashionable. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Logo-focused Swimsuits:** Opportunity for brands to create swimsuits with distinctive logo designs that make a fashion statement. - **Colorful Swimwear:** Chance to produce swimsuits in vibrant and bold colorways to stand out from traditional designs. - **Versatile One-piece:** Potential to design one-piece swimsuits that can be worn both at the beach and as a stylish statement piece. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend by creating logo-focused swimsuits in eye-catching colorways. - **Sportswear:** Sportswear companies can explore the opportunity of producing functional and fashionable swimsuits for athletic individuals. - **Retail:** Retailers can stock a wide variety of logo-focused swimsuits to cater to the growing demand in the market. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stunning Interlocking Jewelry Lines](https://www.trendhunter.com/trends/interlocking-jewelry.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)