# Cruelty-Free Grooming Collections The New Grooming Line by Saturdays NYC is American-Made By Madison Mackay | Published 2018-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-grooming-line References: [gearpatrol](https://gearpatrol.com/2018/03/01/saturdays-nyc-soap-and-shaving-cream/) & [saturdaysnyc](https://www.saturdaysnyc.com/category/grooming?utm_medium=affiliate&utm_source=TnL5HPStwNw&siteID=TnL5HPStwNw-51ct8WX7H4JKIc3hmgMpew) Surf and lifestyle brand Saturdays NYC created a new grooming line made up of American-made soaps and shaving creams. The new soaps come in a moisturizing bar that includes shea butter and mango seed butter, as well as an exfoliating bar that includes Vitamin E and finely ground oatmeal kernels. As well as the soaps, the line includes a new shaving cream that is made up of coconut oil, Vitamins E and A, plus almond oil. Each new product is available in a fragrance of grapefruit, cedar, lavender and sandalwood—a unique new blend from the brand. Designed with men in mind, Saturdays NYC's new grooming line is affordable, high-quality and made completely cruelty-free. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cruelty-free Grooming:** Opportunity for brands to launch cruelty-free grooming products that appeal to conscious consumers. - **American-made Grooming:** Potential for brands to tap into the American-made trend and connect with consumers seeking locally sourced products. - **High-quality Affordable Grooming:** Disruptive innovation opportunity for brands to offer high-quality grooming products at an affordable price point. ### Industries Being Reshaped - **Personal Care:** Personal care companies can explore cruelty-free grooming products to meet the growing demand for ethical and sustainable options. - **Men's Grooming:** Opportunity for men's grooming brands to introduce American-made, cruelty-free products targeted at conscious male consumers. - **Natural Skincare:** Natural skincare brands can innovate by offering high-quality, affordable grooming products that are cruelty-free and made from sustainable ingredients. ## Related on Trend Hunter - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md) - [High-Quality Shaving Cosmetics](https://www.trendhunter.com/trends/dr-squatch-shaving-products.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Gentle Organic Dog Soaps](https://www.trendhunter.com/trends/gentle-bar.md) - [Softening Facial Hair Cosmetics](https://www.trendhunter.com/trends/beard-conditioner.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md) - [Men-Focused Holiday Gift Sets](https://www.trendhunter.com/trends/shaving-and-beard-care.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md)