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# Gravy-Topped Breakfast Burgers
KFC New Zealand Has a Saucy New Gravy Burger

By Katherine Pendrill | Published 2022-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-gravy-burger
References: [brandeating](https://www.brandeating.com/2022/07/kfc-gravy-burger-lands-in-new-zealand.html)

![Gravy-Topped Breakfast Burgers](https://cdn.trendhunterstatic.com/thumbs/482/new-gravy-burger.jpeg)

For a limited time, [KFC](https://www.trendhunter.com/trends/gravy-double-down) customers in New Zealand can get their hands on the [saucy new Gravy Burger](https://www.trendhunter.com/trends/saucy-sandwich).

Available for a limited time, the new Gravy Burger consists of a sesame seed burger bun slathered with [Gravynaise](https://www.trendhunter.com/trends/pizza-gravy), and topped with an Original Recipe or Zinger Fillet, a slice of cheese, and a crispy hash brown that serves as a type of bowl for the generous portion of gravy poured on top.

The limited-edition menu item first made an appearance in the U.K. where it is now a Christmastime staple. The new Gravy Burger is now making an appearance in New Zealand because the country celebrates a sort of Christmas in July or Midwinter Christmas since December 25th actually falls in the middle of their own summer.

Image Credit: KFC New Zealand

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 5% | Activity: 39% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Fusion Breakfast Items:** Combining popular breakfast and lunch components in innovative recipes offers unique hybrid menu options.
- **Cultural Celebrations-inspired Foods:** Creating limited-time menu items around cultural and seasonal events attracts consumer interest.
- **Savory Gravy-focused Dishes:** Incorporating savory gravy-based ingredients in menu items caters to consumers' desire for comfort food.

### Who This Affects Most

- **Fast Food Industry:** Limited-edition and festive menu options provide an opportunity to drive sales during specific periods.
- **Culinary Innovation:** Developing fusion items and enhancing existing products with unique twists provide an opportunity for market differentiation.
- **Food Marketing:** Utilizing cultural and seasonal events as marketing tools allows businesses to connect with consumers over shared interests.

## Related on Trend Hunter

- [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md)
- [Gravy-Packed Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-lovers-sandwich.md)
- [Gravy-Centric QSR Food Menus](https://www.trendhunter.com/trends/gravy-lovers-menu.md)
- [Festive Gravy Flights](https://www.trendhunter.com/trends/gravy-flight.md)
- [Gravy-Topped Potato Chicken Sandwiches](https://www.trendhunter.com/trends/upgraded-gravy-tower.md)
- [Maple Syrup-Drizzled Burgers](https://www.trendhunter.com/trends/maple-bacon-fried-chicken-burger.md)
- [Branded QSR Gravy Gelatos](https://www.trendhunter.com/trends/kfc-and-hackney-gelato.md)
- [Cheese Sauce Chicken Burgers](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger.md)
- [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md)
