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# Taxi Safety Features
The New Google Maps Feature Focuses on Route Info

By Daniel Johnson | Published 2019-06-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/new-google-maps
References: [theverge](https://www.theverge.com/2019/6/10/18659645/google-maps-taxi-warnings-india-test-off-route-alerts-safety-feature) & [xda-developers](https://www.xda-developers.com/google-maps-taxi-goes-off-route/)

[Google](https://www.trendhunter.com/trends/mapapp-feature) has been adding a new Google Maps feature that will let users know if their taxi or vehicle has changed course more than 500 meters. Right now, Google has only released this feature in India, where "Off-route alerts" can be accessed within the "Stay safer" section of the app, this menu is available to users after they have input their destination and prior to the app entering navigation mode.

The New Google Maps feature being added into the Stay safer section of the app is a clear indication that Google sees this as a [safety feature](https://www.trendhunter.com/trends/im-safe), however, deviating routes is not always a safety concern but notifying passengers can be helpful. Google has not stated whether this feature will get a full release or be only offered in India.

Image Credit: xdadevelopers/ Google

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 5% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Off-route Alerts on Google Maps:** The new Google Maps feature that informs users if their taxi or vehicle has changed course more than 500 meters.
- **In-app Safety Features:** The emphasis on safety features within mobile applications, such as Google Maps' 'Stay safer' section.
- **Real-time Navigation Updates:** The trend towards greater real-time navigation and map updates in order to provide a safer and more reliable transportation experience.

### Where This Applies

- **Ride-hailing Services:** Off-route alerts and other safety features such as these could offer a competitive edge to ride-hailing services in an increasingly crowded market.
- **Maps & Navigation Services:** Google's emphasis on in-app safety features shows a potential area of growth and innovation for other mapping and navigation services.
- **Automotive Safety Technology:** The trend towards in-vehicle safety technology and automation means that features like off-route alerts could become a standard offering in new vehicles.

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