# Luxe Egyptian Accessories 'Okhtein' Celebrates Its 10th Anniversary with a New Gold Collection By Georgia Wray Norsten | Published 2024-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-gold-collection References: [wwd](https://wwd.com/accessories-news/handbags/okhtein-10th-anniversary-gold-collection-new-stores-dubai-riyadh-1236677155/) & [int.okhtein](https://int.okhtein.com/)  In celebration of its [10th anniversary](https://www.trendhunter.com/trends/swarovski-celebrates-130-years), Egyptian brand 'Okhtein' has unveiled a stunning new 'Gold Collection,' marking a decade of bold, maximalist designs that have captured the hearts of fashion lovers globally. Founded by sisters' Mounaz' and 'Aya Abdelraouf,' the brand is renowned for its [unique handbags and accessories](https://www.trendhunter.com/trends/ophidian-mini-bag-collection), which often feature sculpted hardware inspired by the architecture of old Cairo. The new Gold Collection reinterprets bestsellers with opulent materials like satin and exotic leathers, adding a luxurious touch to the label's iconic aesthetic. Okhtein is expanding its retail presence alongside this release with two new store openings -- one in Dubai's City Walk and another in 'Riyadh's Kingdom Mall.' These additions follow the brand's flagship in Cairo, showcasing Okhtein's commitment to direct-to-consumer growth. With a strong focus on sustainability and local craftsmanship, the brand's ongoing expansion also includes plans to introduce [more product categories](https://www.trendhunter.com/trends/ref-jewelry) and collaborations. As Okhtein moves into its next decade, its distinctive designs continue to resonate with a global audience, cementing its place in luxury fashion. Image Credit: Okhtein ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 55% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Maximalist Design:** Opulent materials like satin and exotic leathers are reinterpreting bestsellers, contributing to the growing appreciation for maximalist aesthetics in high-end fashion. - **Architectural Accessories:** Sculptural hardware inspired by old Cairo architecture highlights how cultural heritage can be seamlessly integrated into contemporary luxury accessories. - **Direct-to-consumer Expansion:** By opening new stores in key locations like Dubai and Riyadh, brands are focusing on expanding their direct-to-consumer presence to connect more intimately with their audience. ### Sectors Adopting This - **Luxury Fashion:** The launch of Okhtein's Gold Collection emphasizes the ongoing innovation and consumer demand for unique, high-end fashion items. - **Retail & E-commerce:** Exploring new markets with store openings in premium locations showcases the potential for growth in luxury retail and e-commerce sectors. - **Sustainable Craftsmanship:** Okhtein’s focus on local artisanship and sustainability underscores the rising value placed on ethical luxury and handcrafted products. ## Related on Trend Hunter - [Ottoman-Empire-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/azza-fahmy.md) - [Egyptian Heritage-Fused Boutiques](https://www.trendhunter.com/trends/azza-fahmy-boutique.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Symbolic Handcrafted Jewelry](https://www.trendhunter.com/trends/wonders-of-nature.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Middle Eastern-Inspired Home Collections](https://www.trendhunter.com/trends/also-sophia.md) - [Affordable Luxury Statement Bags](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag.md) - [Gold Fine Jewelry Collections](https://www.trendhunter.com/trends/gold-fine-jewelry.md) - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md)