# Pattern-Heavy Clothing Brand Additions New Girl Order Will Be Sold at Topshop Locations By Ell Smith | Published 2018-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-girl-order References: [thegloss](http://www.thegloss.com/fashion/topshop-new-girl-order/) & [topshop](http://www.topshop.com/en/tsuk/category/clothing-427/new-girl-order/N-82zZ2adrZdgl?No=0&Nrpp=20&siteId=%2F12556) The women's section in [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) is filled with instantly recognizable brands like Ivy Park or [adidas](https://www.trendhunter.com/trends/megaride-ag), but an equally stylish and lesser-known brand called New Girl Order is the latest to hit the shelves, and its expected to quickly become a fan-favorite. This new offering balances adorable, flattering silhouettes with vibrant colors and patterns, enabling one to achieve both basic and bold looks. According to Top Shop, this brand is a “new line of clothes for [bold girls of all sizes](https://www.trendhunter.com/trends/normform) and attitudes,” which blends pop culture with design-focused motifs and a streetwear attitude. Whether you're into summer dresses or baggy, streetwear-inspired looks, New Girl Order is sure to have something for everyone. Image Credit: Topshop ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Pattern-heavy Clothing:** Disruptive innovation opportunity: Creating customizable patterns for consumers to design their own clothing. - **New Girl Order:** Disruptive innovation opportunity: Integrating sustainable materials into the production process of New Girl Order clothing. - **Streetwear Attitude:** Disruptive innovation opportunity: Developing augmented reality experiences that allow customers to try on and customize streetwear looks digitally. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implementing virtual reality in-store experiences to enhance the shopping experience. - **Textile Manufacturing:** Disruptive innovation opportunity: Investing in automated manufacturing technologies to streamline the production of pattern-heavy clothing. - **Sustainability:** Disruptive innovation opportunity: Creating a platform for consumers to trade and repurpose used New Girl Order clothing. ## Related on Trend Hunter - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md)