# Collagen-Distilled Gins 'CollaGin' is a New Gin That's Distilled with Pure Collagen By Laura McQuarrie | Published 2017-03-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/new-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/03/new-gin-made-with-collagen-to-launch/) & [collagin](https://collagin.co.uk/) 'CollaGin' is a new gin that is setting itself apart as an alcohol that's distilled with pure collagen and formulated with pure [anti-aging botanicals](https://www.trendhunter.com/trends/collage-beauty) like angelic root, pink grapefruit and star anise. As such, the limited-edition CollaGin brands itself as "the beauty drink du jour." To enjoy, the brand recommends it in a martini or mixing it as part of a classic gin and tonic. Beyond purchasing [skincare supplements that contain collagen](https://www.trendhunter.com/trends/pro-collagen) as an ingredient, many consumers who are interested in anti-aging are turning to lifestyle products instead. For instance, there are [collagen snack foods, drinks](https://www.trendhunter.com/trends/morikol-marine-collagen) and even cosmetic products like eyeshadows that are being formatted with collagen as a main ingredient. Recently, Bompas & Parr launched 'Anti-AGin,' which is a comparable gin product made with botanical anti-aging ingredients. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What Makes This Trend Stand Out - **Collagen-infused Beverages:** There is an opportunity for beverage companies to differentiate themselves by incorporating collagen into their products, appealing to consumers interested in anti-aging. - **Beauty-enhancing Alcoholic Beverages:** The emergence of CollaGin and Anti-AGin presents an opening for innovative beverage firms to capitalize on the beauty-enhancing trend with alcohol-infused products. - **Functional Ingredients in Alcoholic Beverages:** Functional ingredients such as collagen and botanical anti-aging agents in alcoholic beverages indicate a long-term trend towards health and wellness for the alcohol industry. ### Sectors Adopting This - **Consumer Goods:** Consumer goods firms that manufacture collagen-infused products can aim to meet the rising consumer demand for beauty-enhancing and anti-aging merchandise. - **Food and Beverage:** Food and beverage corporations can tap into the growing market for functional ingredients in alcoholic products by producing collagen-based beverages and other collagen-infused products. - **Cosmetics and Personal Care:** Cosmetics and personal care companies can use collagen to develop innovative beauty products that are beneficial for anti-aging and promote health and beauty from the inside out. ## Related on Trend Hunter - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Collagen-Enhanced Sparkling Teas](https://www.trendhunter.com/trends/collagen-supplement-beverage.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Beautifying Collagen Supplement Ranges](https://www.trendhunter.com/trends/gnc-premier-collagen.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [Liquid Collagen Supplements](https://www.trendhunter.com/trends/liquid-collagen-supplements.md) - [Collagen Nutricosmetics](https://www.trendhunter.com/trends/liftactiv-collagen-supplements.md) - [Ingestible Liquid Collagen Supplements](https://www.trendhunter.com/trends/revive-collagen.md)