<!-- canonical: https://www.trendhunter.com/trends/new-fusion-cuisine-takes-los-angeles-by-storm -->
<!-- robots: noindex -->

# Twittering Food Trucks
Koji BBQ Taco Truck Fuels Hungry Angelenos

By Pat Coate | Published 2009-02-27 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/new-fusion-cuisine-takes-los-angeles-by-storm
References: [iht](http://www.iht.com/articles/2009/02/25/america/taco.php) & [kogibbq](http://kogibbq.com/)

The guys that run the Koji [Korean BBQ taco truck](https://www.trendhunter.com/trends/cheez-wheelz-food-truck) must be onto something. Koji BBQ has an active [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway) account (@KogiBBQ), where they post their exact location du jour.

When nighttime falls in La-La Land, literally hundreds of Angelenos fire up their mobile Twitter apps and their cars and chase said truck around SoCal every night, begging for more. You just can’t beat $2 a pop for a taste of [magical fusion-burrito heaven](https://www.trendhunter.com/trends/quesabirria-taco), apparently.

Dang, it makes me want to hop on a flight headed west just to join in on the culinary treasure hunt! Is this the dining experience of the future? The name is Kogi--remember it well.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### Key Themes Behind This Trend

- **Mobile Food Trucks:** Food trucks using social media to share their location and menu are revolutionizing the food industry by providing a unique and convenient dining experience.
- **Social Media Marketing:** Social media marketing is becoming an increasingly powerful tool for food trucks to attract and retain customers through authentic and interactive engagement.
- **Fusion Cuisine:** Fusion cuisine, combining traditional dishes with innovative cooking techniques and flavors, is a rapidly growing trend in the culinary world, driving experimentation and creativity in the food industry.

### Where This Applies

- **Food Trucks:** Food truck businesses have an opportunity to expand their reach and customer base through strategic social media marketing and incorporating fusion cuisine into their menu.
- **Social Media Platforms:** Social media platforms like Twitter are disrupting traditional advertising methods by providing a platform for food trucks to promote and communicate with customers in real-time.
- **Culinary Industry:** Innovative food concepts like fusion cuisine and mobile food trucks are driving growth and transformation in the culinary industry, and providing new avenues for chefs, entrepreneurs, and businesses to thrive.

## Related on Trend Hunter

- [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md)
- [Pop-Up Taco Restaurants](https://www.trendhunter.com/trends/popup-taco-restaurant.md)
- [Korean BBQ Hot Dogs](https://www.trendhunter.com/trends/korean-bbq-sausage.md)
- [Umami-Flavored Burgers](https://www.trendhunter.com/trends/the-korean-bbq-charburger.md)
- [Music Festival Restaurant Activations](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck.md)
- [African Fusion Food Trucks](https://www.trendhunter.com/trends/african-fusion-food-truck.md)
- [Korean BBQ Spice Rubs](https://www.trendhunter.com/trends/rubrub.md)
- [Spicy Protein-Rich Tacos](https://www.trendhunter.com/trends/boom-boom-tacos.md)
- [At-Home Korean BBQ Kits](https://www.trendhunter.com/trends/chos-bbq.md)