# Juicy Summertime Cocktail Flavors These New Funkin Cocktails Come in Two Flavors By Michael Hemsworth | Published 2022-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-funkin-cocktails References: [foodbev](https://www.foodbev.com/news/ag-barrs-funkin-adds-two-new-flavours-to-line-up/) & [funkincocktails](https://funkincocktails.co.uk)  These new Funkin cocktails are being launched by the AG Barr-owned brand in anticipation of the warm weather months to provide consumers with a juicy option to try out. The cocktails come in two flavors including Long Island Iced Tea and Peach on the Beach, which are both arriving in cans for £2 each as well as additional serving options. The Long Island Iced Tea features vodka gin and rum, while the Peach on the Beach is made with vodka. [Funkin Cocktail's](https://www.trendhunter.com/trends/funkin-double-shot) Senior Brand Manager Rosie Crossman commented on the new Funkin cocktails saying, "The [Funkin Cocktails](https://www.trendhunter.com/trends/funkin-spritz) team are continually collaborating to create innovative cocktails, which delight our consumers. Peach on the Beach and Long Island Iced Tea are well-loved bar classics and we have captured the quality and flavour of a bartender serve, in our [ready to drink cans](https://www.trendhunter.com/trends/on-the-rocks-cans) and bottles.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** Opportunity for innovation in packaging, flavors, and ingredients for the booming ready-to-drink cocktail market. - **Summer-themed Beverages:** Innovative and refreshing summer-themed beverages with unique flavor profiles can capture a large target market during warm weather months. - **Collaborative Cocktails:** Collaborating with bartenders and mixologists to create innovative cocktails can provide a unique selling point and broaden product appeal. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunities for innovation in the alcoholic beverage industry include developing exciting flavors and packaging options that can differentiate from competitors. - **Food and Beverage:** Collaborating with bartenders and mixologists to create innovative summer cocktails can increase the demand for food and beverages in bars and restaurants during warm weather months. - **Canned Drinks:** Expanding the ready-to-drink cocktail market with premium canned drinks can create a unique experience for consumers looking for convenience without sacrificing quality or taste. ## Related on Trend Hunter - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Ready-to-Pour Dessert Cocktails](https://www.trendhunter.com/trends/deluxe-desserts-cocktails.md) - [Spiked Summertime Lemonade Drinks](https://www.trendhunter.com/trends/fishers-island-lemonade-flavors.md) - [Outdoor Dining Canned Cocktails](https://www.trendhunter.com/trends/mixtons-canned-cocktails.md) - [Alcohol-Free Nitro Cocktails](https://www.trendhunter.com/trends/funkin-alcohol-free.md) - [Collaborative Summertime Gin Cocktails](https://www.trendhunter.com/trends/summer-pudding-gin-fizz.md) - [Easy Drinking Canned Cocktails](https://www.trendhunter.com/trends/shake-baby-shake-flavors.md)